Mazooma secures contract with Betfair

9 February 2010

(PRESS RELEASE) -- Mazooma, the Nottingham-based digital gaming content company, has secured a contract with Betfair to distribute its game content on the Betfair website.

The deal will initially see the popular Snakes & Ladders and Cops N Robbers five reel versions of the fruit machine classics go live on the Betfair Arcade section of the Betfair website.

Mazooma, part of the Bell-Fruit Group, is rapidly expanding its gaming content within the digital market sector. This agreement follows similar deals with Sky Vegas and Gala Bingo as well as a deal with Coral for the LBO market.

Tony Oliver, Managing Director of Mazooma, said: "We are looking to create sustainable partnerships with leading brands to enable us to maximize our content exposure.

"Betfair has had huge success in the market place with a large and loyal customer base. We feel we can deliver compelling new content for their customers and are looking to provide further well-known titles very soon."

David Rushton, Head of Games Commercial Development at Betfair added: "We are delighted to enter into this partnership agreement with Mazooma.

"With Mazooma's games proven in the off-line world over many years, we're very confident that by offering them in the Betfair Arcade we'll continue to provide our customers with the most engaging and entertaining portfolio of games available."

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