News

Pinnacle Sports launches affiliate program

30 March 2011


MONTREAL, Quebec -- (PRESS RELEASE) -- Pinnacle Sports has launched its affiliate programme with Income Access, providing affiliates with the opportunity to now promote all three of its leading products, including sportsbook, poker and casino through one platform, with the industry’s leading affiliate tracking solution.

Pinnacle Sports is renowned in the iGaming industry for offering a low margin, high volume model that enables them to offer the best odds and highest betting limits online. The affiliate channel is enjoying triple digit, year-on-year growth and the company as a whole is experiencing a sustained period of resurgence.

“Moving our affiliate platform to Income Access was a no-brainer,” said Head of Affiliates at Pinnacle Sports, Ryan Henderson. “Offering a vastly improved view of their account performance, the move is of clear benefit to existing and future affiliate partners. Income Access provides our affiliates with access to content and reporting that will help us all build on the fantastic successes we’ve seen to date. This upgrade is the first step towards major improvements we have planned for 2011, underlining our focus on building long-term and mutually profitable affiliate relationships.”

After the passing of UIGEA, Pinnacle Sports voluntarily withdrew from the US market in January 2007. Since that time their main acquisition focus has been on the European, Asian and Australasian markets.

Pinnacle Sports is extremely successful at offering the best odds on most markets and accepting all levels of player activity, from novice to professional. As a result of this approach, affiliates benefit from extraordinarily high player life time value and the programme has less of an issue with player retention than other betting sites.

“The Pinnacle Sports brand is one of the most reputable in the iGaming industry, and are committed to offering the most competitive odds online and unequalled customer service,” said Income Access CEO, Nicky Senyard. “To suit the robust platform offered by Pinnacle Sports, we were able to customise our solution to meet their very specific business needs. This partnership will be invaluable in helping affiliates effectively manage their business and all their online and offline campaigns through one simple platform.”