Mfuse launches live betting app for Grand National

8 April 2011

(PRESS RELEASE) -- Mfuse, the leading provider of mobile sportsbetting applications, is pleased to announce the launch of the innovative "Easy Bet" application for the Grand National at Aintree.

Launched in conjunction with Ladbrokes Sportsbook & Racebook , who have an ever expanding number of mobile customers, the new app gives customers a fast, secure and easy way to bet on the world famous race this Saturday.

The app takes advantage of the latest technology and was conceived, developed and released within eight weeks demonstrating Mfuse's intent towards developing "disposable" apps focused on particular sports events. The Ladbrokes app also lets those that have placed a bet of at least £1 to watch the race live on their iPhone - another world first.

Marcus Wareham, Chief Executive Officer of Mfuse, commented: "This is a very exciting time for the mobile sports betting industry. An estimated 600 million people worldwide tune in to see the Grand National and thanks to the fast response time of our team, they can now make a quick, easy bet from the comfort of their own living room.

The explosion in mobile betting is set to further accelerate over the coming months as Mfuse rolls out many new innovations to clients supported by a fast growing team of over 40 expert mobile developers.”