News

Playtech continues Italian expansion

20 July 2011


LONDON, England -- (PRESS RELEASE) -- Playtech, the international designer, developer and licensor of software for the online, mobile, TV and land-based gaming industry, is pleased to announce the launch of a host of key licensees in the newly-regulated Italian casino market, and the addition of cash tables for players on the iPoker.it network.

Playtech was the first software provider to complete the ‘Collaudo’ testing process for casino, in compliance with Italy’s regulatory body AAMS. In the last two days a number of key licensees, including Sisal, SNAI, Buongiorno, WHO and TNT launched their Playtech-powered casino offering for the Italian players.

Featuring all of Playtech’s leading gaming content, along with a suite of operational tools created in compliance with Italian regulations, the casino equips operators with a competitive and attractive offering for this new market.

Playtech has enjoyed a substantial presence in the Italian market since 2008, with its iPoker.it poker network offering fully-compliant tournament poker to the region’s leading operators. With the new regulation of cash tables, licensees including SNAI Poker and Games , MatchPoint - Sisal Poker, Eurobet Poker, Cogetech and BetClic can now offer their players cash table play, supported by iPoker.it’s Un Million Per Tutti promotion, offering players the chance to win €1 million.

Mor Weizer, Playtech’s Chief Executive commented: ‘The Italian market continues to be a major constituent of the European regulated environment, and we are happy to further strengthen our position there with the addition of cash table poker and casino. Our innovative and fully-compliant gaming product enables licensees to benefit from the extensive opportunities that the regulated Italian market has to offer.’