News

williamhill.com becomes "Official Supporter" of the Scotland team

30 August 2012


(PRESS RELEASE) -- williamhill.com, Europe’s leading online sports betting and gaming business, has signed an initial two-year deal with the Scottish FA to become an "official supporter" of the Scotland national football team.

The agreement further strengthens the ties that William Hill Sportsbook & Racebook has with Scottish football. The firm already sponsors the William Hill Scottish Cup and is the "official betting partner" of the Scottish Premier League (SPL).

williamhill.com has issued odds for Scotland’s opening match - against Serbia. The bookies make Scotland 11/8 favorites, and Serbia can be backed at 6/4 – with the draw on offer at 9/4. Craig Levein’s men are rated 7/1 shots to qualify for the World Cup and 16/1 to top Group A.

"It’s really exciting to be involved with the Scottish national team," said William Hill Chief Marketing Officer, Kristof Fahy. "The road to Rio is going to be fascinating – and we’re hoping to support the Scottish national team all the way to a place in the World Cup finals in 2014."

"We’re delighted to have williamhill.com as an official supporter of our national team," said Campbell Ogilvie, President of the Scottish FA. "They’ve already shown a strong commitment to Scottish football - with their sponsorship of the William Hill Scottish Cup and their partnership with the SPL, and this further cements their position as one of the biggest supporters of Scottish football."

The deal, which comes into immediate effect, will see William Hill benefit from a wide range of sponsorship rights, including advertising, branding, hospitality and exclusive Scotland imagery and content.