William Hill launches new alert service with Priority Prices

19 September 2012

(PRESS RELEASE) -- William Hill Sportsbook & Racebook, the U.K.’s number-one bookmaker, is introducing a betting first with the launch of their brand-new Priority Prices innovation.

From a company with a proven record for delivering enhanced odds on the biggest events the Priority Prices innovation will see William Hill offer punters the opportunity, via a simple registration process, to gain advance notice of standout odds on the biggest sporting events.

Whether you bet with in-shop or via your mobile, you will be able to sign up for advanced alerts - ahead of the rest of the world - on each Priority Price offer.

To sign up for Priority Prices alerts either:

• Text "Priority" to 87004

• Follow @Priority Prices on Twitter

• Register on

Kate Miller, spokeswoman for William Hill, said: "This is a first for the betting industry where subscribed customers can gain advance notification on enhanced odds ahead of the rest of the gambling community. It’s free to sign up and we’re committed to only offering industry-best odds. It’s another weapon to add to any punter's armory."

William Hill is only able to offer a limited number of Priority Prices for each event, but as part of this very special scheme, William Hill will be keeping its customers informed on Priority Prices release dates, number of bets available at that price, as well as regular updates on how many bet numbers remain available.

So join the club and take advantage of these unmissable odds by signing up to Priority Prices right now.

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