Income Access nominated for Operator Innovation Award

10 May 2013

MONTREAL, Quebec -- (PRESS RELEASE) -- Income Access, an innovator of affiliate marketing solutions for the iGaming industry, has been shortlisted in the Affiliate Marketing category at the first-ever Operator Innovation Awards. Presented by eGaming Review (eGR), the inaugural event will be held alongside eGR’s annual B2B Awards, for which Income Access is shortlisted in the categories of Best Affiliate Software and Best Customer Service.

The Operator Innovation Awards, billed as a celebration of the most creative and innovative operators in the industry, will recognize achievements in traditional and emerging verticals alike. The category list includes: bingo, casino, poker, slots, mobile and social casino, among others. Awards will also be handed out for Customer Experience, Innovator of the Year and Innovation of the Year.

As the supplier of a leading tracking and reporting software platform for the iGaming industry, with an expert affiliate program management team, Income Access is renowned for the innovative development of products that enhance brand recognition and program stability. Developed over the last year and launched in March, the release of the Income Access Accreditation Course (IAAC) marks an iGaming affiliate marketing first from Income Access.

A unique, first of its kind online certification course, IAAC is designed to set a standard for affiliate marketing strategy and software proficiency. Through a comprehensive certification process, operators and other iGaming stakeholders are able to build their confidence in industry practices, which can then be used to enhance their own business strategy.

“After 11 years of training affiliate managers across all industry verticals, the Income Access Accreditation course will bridge knowledge gaps and share the insight and experience our team has learned through exposure to working with many of the largest brands in the industry,” said Income Access CEO Nicky Senyard. “We believe that good people with solid training are a cornerstone to any successful affiliate program, and this course provides access to training in a way that has never existed before in the iGaming industry.” Senyard, the visionary CEO behind Income Access, has long awaited the launch of this course, having identified a need for this type of specialized training.

These and similar efforts have contributed to Income Access’s engagement with an emerging U.S. market. With 11 years of industry experience the company is positioned to be a mentor, as well as partner, for operators looking to build an online presence. Assuming this leadership role, Income Access is being approached by operators looking to understand the benefits of affiliate marketing and how it can improve ROI.

The 2013 eGR Operator Innovation Awards will take place Thursday, 6 June, at the Pavilion, Tower of London, U.K.