ICE 2013 attendance audited at 22,247
23 July 2013
LONDON -- (PRESS RELEASE) -- ICE Totally Gaming 2013, the first to be held at the event’s new home at ExCeL London, has had its attendance confirmed at 22,247 by the not-for-profit organization BPA Worldwide. BPA verified the total registered attendance as well as demographic and geographic profiles of attendees.
Glenn J. Hansen, BPA Worldwide President, praised ICE Totally Gaming 2013 for voluntarily opening its records to independent certification and documentation of its data. He confirmed: “In addition to facilitating the buying and selling process of exhibit space, an event audit report provides exhibitors with assurance that their investment reaches target audiences for specific markets. It helps exhibitors to identify ways to maximize ROI and helps show organizers by documenting the quality of their attendees.”
Kate Chambers, Portfolio Director responsible for ICE, commented: “The BPI audit confirms what a tremendous event ICE 2013 was. Despite the difficult trading conditions, ICE continues to grow, achieving year-on-year increases in attendance. All eyes are now on ICE Totally Gaming 2014 and our focus is concentrated on delivering another world-class international gaming event at ExCeL London.”
BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries and conducting over 2,000 audits a year.