SBTech and ComeOn announce multi-year extension of long-standing commercial partnership

30 July 2013

(PRESS RELEASE) -- Award-winning provider of turnkey sports betting solutions SBTech has announced the multi-year extension of their partnership with leading online gaming operator ComeOn!, which will see the successful Scandinavian-facing brand continuing to offer SBTech’s cutting-edge sports betting products.

The new deal will see SBTech providing ComeOn! with a brand-new mobile betting platform, which will give their current customers an even richer sports betting experience from any mobile device, thanks to a sleek and user-friendly HTML5 based interface that offers a variety of bet types on over 8,000 monthly live sporting events from around the world. ComeOn! is also expected to be the one of the first operators to launch SBTech's next generation live betting product later this year.

"We're thrilled to extend our successful partnership with ComeOn!," says SBTech CEO Itai Zak. "Their great success in penetrating the Scandinavian market is testament to the quality of their offering and a reflection of our dedication to providing industry-leading services to our operator clients. With the upcoming release of our cutting edge mobile betting platform under their brand, ComeOn! clearly have their sights set on what I'm confident will be a very successful future."

"We've been very impressed by SBTech's sports betting solutions and the constant product improvements and innovations that the team demonstrates," says Jovin Genovese, director of ComeOn!. "It was an obvious decision for us to extend our partnership and strengthen our relationship with SBTech, adding their cutting edge mobile betting product to our line-up, which we know our customers will love. We’re extremely pleased with the great and true dedication we are constantly getting from the SBTech team, which helped us to grow our business and become a leading Scandinavian brand. We're excited at the prospect of being able to take another positive step into the competitive sports betting market and with such a strong suite of products behind us, our continued success is virtually guaranteed."

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