News

Locus Gaming unveils first TV campaign for Jack Gold casino

25 October 2013


(PRESS RELEASE) -- Jack Gold Casino is to feature in a new set of television adverts as part of ambitious plans to raise awareness of the mobile-focused brand.

In conjunction with the promotion, parent company Locus Gaming will be giving away a solid gold bar worth £30,000 to one lucky customer who deposits and plays on the site.

Featuring a 200 per cent deposit match of up to £100, the adverts will be aired across a host of terrestrial and digital channels including ITV, Channel 5, and Sky Television starting tomorrow (Saturday 26th October).

The creative - which can be viewed here https://www.youtube.com/watch?v=m53gfkrO6R8 - seeks to develop a heritage for the brand by taking viewers on a journey back in time to the early pioneers of the California Gold Rush.

They are then returned to the cutting edge technology of the current day where the thrill of playing Jack Gold’s pioneering table and slots games awaits.

Ed Andrewes, CEO of Locus Gaming said: “The adverts are the next stage in the evolution of Jack Gold and are part of a considerable investment in the brand to raise its profile among the next generation of casino players.

“We’re very happy with the product after various content additions and further optimisation in recent weeks and are keen to get the name out there now.

“We’re very confident consumers will like the adverts and will love the Jack Gold experience, regardless of the device they chose to play on.”

Jack Gold Casino is now optimised for a greater number of android devices and the new breed of mobile and tablet handsets in local and emerging markets.

The changes follow research into preferred operating systems and handsets in territories such as Australia and South Africa.

Created to deliver a premier user experience on both mouse-led and touch screen devices, Jack Gold won the award for Best Mobile Site at the inaugural Mobile Gaming and Gambling Awards.

Among recent changes are a new home page and customer account functions which have been moved to the right hand side to ease navigation.

Desktop customers will also shortly have access to popular Micrograming games The Dark Knight Rises and Playboy.

The company’s affiliate programme provides partners with unique creatives, comprehensive customer service, and tracking and commission calculations via a deal with Income Access, while the latest changes will help those affiliates whose traffic is not segmented according to individual devices.