News

TwinSpires launches affiliate program for Luckity.com with Income Access

28 August 2014


MONTREAL, QC -- (PRESS RELEASE) -- TwinSpires.com, the official online wagering website of iconic Louisville, Kentucky-based racetrack Churchill Downs and the Kentucky Derby, has announced the launch of an affiliate program for real-money online bingo brand Luckity.com in partnership with Income Access, a leading technology and digital marketing solutions provider for the iGaming industry. The Luckity.com affiliate program will be managed using Income Access’s award-winning affiliate management software.

Renowned as the first and only regulated online cash bingo website in the U.S. and operating under a license from the Oregon State Horse Racing Commission, Luckity.com offers players a selection of eight different bingo games, including Luckity Black Bingo, Vegas Cash Bingo and Island Dream$ Bingo. The brand, which is powered by TwinSpires.com's safe and secure site and boasts live-chat support, has to date paid out over $750,000 in prizes.

The Luckity.com bingo brand features enticing promotions for new players. All new players who deposit $10 or more will receive a free deposit bonus of $15. In addition, every new player who registers at Luckity.com will be placed in a draw to win prizes including an Apple iPad and Starbucks gift cards.

The launch of the Luckity.com affiliate program allows U.S.-focused affiliates to promote the country’s first real-money bingo website. Affiliates who join the new program will receive 20% net gaming revenue for the lifetime of the players they refer.

“We’re thrilled to launch our new affiliate program for Luckity Bingo,” said Aaron Krause, Director of Marketing at TwinSpires.com. “There is huge demand for cash bingo in the United States, and Luckity is the first and only site in the U.S. with legal online cash bingo.”

Krause added, “There are a lot of bingo fans out there ready and waiting to play cash bingo online, and Luckity is offering a generous revenue share for new bingo players.”

The new Luckity.com affiliate programme will be managed using the affiliate software of Income Access. The platform has won the eGR B2B Award for Best Affiliate Software for the last two years in a row.

“We’re excited to expand our partnership with TwinSpires by launching an affiliate programme for their pioneering real-money bingo brand Luckity.com,” said Nicky Senyard, CEO of Income Access. “The launch of the Luckity.com affiliate programme offers US-facing affiliates an important opportunity in the bingo vertical and beyond.”