News

Webinars created to help industry professionals prepare for ICE 2016

14 December 2015


(PRESS RELEASE) -- Following a highly successful trial, organizers of ICE — held Feb. 2-4 at the ExCeL Centre in London — the world's pre-eminent business-to-business gaming event, have confirmed a schedule of free-to-participate webinars covering a variety of gaming topics and market insights delivered by industry experts.

The Gaming Leaders Webinar Series (GLWS), which has been curated to assist the industry in its preparations for ICE, will include stand-alone sessions on key gaming markets comprising Brazil, Eastern Europe, Colombia and Mexico, with the list of topics coming under the microscope including the Omni–Channel Customer Experience, Omni–Channel Technology, Daily Fantasy Sports and eSports and the Rise of the Millennials.

"In a digital sense we are opening the doors to the ICE Gaming Technopolis early," said Jo Mayer, marketing director responsible for ICE. "The webinars, which are being delivered by experts in their respective fields, provide an opportunity for attendees to get a handle on some of the red hot topics which will be debated, dissected and in the case of technology, debuted at ICE.

"We are constantly looking at ways in which we can enhance and improve the ICE experience for our stakeholders and this is a prime example of working with the industry to deliver a greater understanding of the key opportunities visitors will encounter at ICE, whether it's technology- or territory-oriented."

"Our strategy is to extend the ICE experience beyond the one week in February and to provide an opportunity for attendees to maximize on what the ICE Gaming Technopolis has to offer," said Rory Credland, who has been responsible for delivering the Gaming Leaders Webinar Series. "We ran some trial sessions and the response has been remarkable. Clearly, there's a thirst for knowledge and insight surrounding ICE and I'm delighted that the Gaming Leaders Series is able to play an important role in helping to satisfy that demand."

ICE Totally Gaming is the only B2B gaming event that brings together the online and offline gaming sectors. Featuring world-leading innovators drawn from the casino, betting, bingo, lottery, mobile, online and street sectors, ICE provides a comprehensive and international perspective on gaming. Visitors to ICE Totally Gaming can also explore the hottest growth areas in land-based, online and mobile gaming courtesy of the ICE Conferences program, which delivers a unique opportunity to benefit from targeted learning and networking.