OneLotto partners with Income Access for affiliate program

5 January 2016

(PRESS RELEASE) -- OneLotto, the international digital lottery brand operated by Birmingham, U.K.-based company Ardua Ventures (UK) Ltd., has announced the launch of an affiliate program with Income Access, a digital marketing and technology firm that specializes in the global iGaming industry.

The brand's new affiliate program, OneAffiliate, has integrated with Incomes Access' affiliate management software platform and will be managed by the company's in-house team.

Launched by Ardua Ventures (UK) Ltd. earlier in 2015, OneLotto gives players access to 15 of the biggest state lotteries around the world, including US Powerball, whose jackpots can reach $100 million, UK EuroMillions, and EuroJackpot. With an ever-expanding portfolio of lotteries and game types, players always have access to new and exciting ways to win millions in jackpots every week. OneLotto offers both individual and syndicate play, and also has a Free Play Rewards program for all lottery games.

OneLotto players keep 100% of their winnings, as there is no commission charge. The brand will also soon offer new products such as scratch-cards and frequent lottery. OneLotto provides players with dedicated live 24-7, multilingual customer support over the phone or via live chat.

OneLotto is offering an enticing player welcome bonus to accompany the launch of the brand's new affiliate program, OneAffiliate. New players will enjoy one free-play after registering. In addition, when they buy 10 lines of any lottery game they will receive one lottery line for free.

The launch of the OneAffiliate program on the Income Access platform, which has won the eGaming Review B2B Award for "Affiliate Software" for the last three years straight, will allow affiliates to begin promoting this innovative global lottery brand. To mark the launch, OneAffiliate is offering new affiliates a 20% net revenue commission structure for their first 90 days with the program.

Following the end of the promotion period, the OneAffiliate commission structure reverts to the standard revenue share model. Affiliates receive net revenue share of between 10% and 15%, depending upon the number of first-time depositing players the affiliate refers per month.

"We are excited and confident about the launch of our new affiliate program, given the sophistication of the Income Access platform," said Anthony Michaledes, CEO of Arduara Ventures (UK) Ltd. "In addition, Income Access' affiliate management team have a strong reputation in the online lottery space."

The OneAffiliate program will be managed by Income Access' affiliate managers. The team has multiple years' experience managing iLottery affiliate programs.

"Digital lotteries are an exciting new frontier for the iGaming industry, and OneLotto is at the forefront of this vertical with its global approach," said Nicky Senyard, founder and CEO of Income Access. "I'm looking forward to our partnership supporting the brand's player acquisition and broader success."

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