Tipbet named official betting partner of German basketball league

26 September 2016

(PRESS RELEASE) -- Tipbet can confirm it has entered into partnership with the easyCredit Basketball League (easyCredit BBL) for the 2016/2017 season. Tipbet, a leading provider of sports betting, has secured the title rights as the Official Betting Partner and Premium Sponsor of the easyCredit BBL until 2018. The agreement begins in September, and both sides have agreed to keep the terms confidential.

Dr. Stefan Holz, CEO of easyCredit BBL said: "We are very pleased that we have, with Tipbet, a partner by our side. Just like us, they have set a goal of continued growth."

Philippos Naskos, Product Manager at Tipbet said: "We look forward to working with the German Basketball Bundesliga. We recognize the enormous potential of basketball in Germany and want to both be a part of this growth process. On the other hand, we aim to bring to basketball fans throughout Germany our sports betting products, which of course includes a huge and comprehensive basketball offering.”

A major part of the agreement is the use of numerous communications measures. Tipbet branding will be clearly visible around arenas - the company will be represented with LED strip sequences. Also, a strong presence will be felt during the ALLSTAR Day and FINAL FOUR events.

The placement of the logo as a backdrop during television interviews tops the communication measures for that medium. In the digital domain Tipbet will be featured on the homepage. Presenting innovative and shareable social media posts through the easyCredit BBL platforms will also be part of the agreement going forward.

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