KAX Media rebrands as Group

22 June 2017

(PRESS RELEASE) -- KAX Media has rebranded as Group as of 18 May 2017. The new name enables the Group to take better advantage of its unique asset, the domain name, and communicate its business focus more directly.

The new name only applies to the Group's holding company. The Group will continue to use the KAX Media brand as the name of the Group's internal digital agencies located in Dublin, Ireland, and in Tampa, Florida. The Group is a leader in digital performance marketing. Through a network of over 30 casino focused information portals across 14 national markets in eight languages, the Group delivers a deep source of players for operators in the online gambling industry. became the Group's largest website in 2012 and remains the company's leading publishing asset, having grown substantially year-over-year for each of the last three years. The Group acquired the domain name for US$2.5 million in April 2011. has since featured in two national TV campaigns across the U.K., transforming it from just a unique domain name into a well-known brand. By utilizing the domain in the company's name and corporate branding, the company's shareholders will further benefit from the power of this unique asset.

In conjunction with the re-brand, the group has launched a new corporate website located on the website.

KAX Media rebrands as Group is republished from