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    GPWA Daniel is offline GPWA Associate Editor
    Join Date
    June 2018
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    Default Affiliate Interview Series - Peter B.

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    (This interview was originally published in the November 2022 issue of the GPWA Times Magazine.)

    You have had an extensive career in the iGaming world, working for Ladbrokes Australia and bet365 for eight years and holding a number of different titles, such as VIP manager, trader and director of content. How did you get your start in the industry?

    I already was interested in gambling for a long time. I played online poker and liked slots a lot. Due to playing a lot of poker, I met many people from the industry as well and, because of this, I kind of rolled into the business.

    You eventually decided to launch Aus Casinos, a casino review platform in Australia. Why did you decide to go this route with your career?

    I wanted to have more freedom to enjoy life and do what I want whenever I want. This is only possible when you work for yourself, which is why I started working as a freelancer and eventually started my own website.

    Aus Casinos claims to offer a “unique approach” with a “team of experts” consisting of professional poker players, slot machine developers, personal financial and risk managers and other professionals from the iGaming industry “personally testing out different online casinos and creating reviews on our own experiences.” Please tell us more about this approach and how it is working out.

    We believe that the quality of the content on the site is the most important part. In order to deliver high-quality content, we make sure we really visit and test everything ourselves.

    As we are already familiar with the industry, we know exactly what parts we have to pay attention to. With this approach, we aim to really help people that are looking for online casinos or reviews for their sites.

    You were also a professional poker player at one point in your career. Did you make a full-time living as a poker player? How much does being a poker pro help you in your new role as an iGaming affiliate?

    It was a great time to be a poker player and even earn some money by just doing what’s super fun. For sure, it was very, very nice to make extra (money), but it wasn’t enough to fully rely on, however.

    It helped me a lot as an affiliate because I’m very familiar with a lot of gambling sites already and with other parts of online gambling, like payments, payouts, bonus offers, other kind of games, etc. It also helps a lot when reviewing gambling sites.

    You also spent time as an affiliate manger with bet365 so you know both sides of the street when it comes to the relationship between affiliate managers and affiliates. What do you think are some of the keys to making that relationship a profitable and lasting one for both sides?

    This is a very short answer but I believe it’s the only way to create a healthy and profitable relationship: Be fully transparent.

    What is it like working in the Australian iGaming market?

    The regulatory situation is not very good at the moment. I hope in the future the Australian government will be smart enough to just legalize the market, which will create a much better and safer situation for players.

    The only reason we started in this market is because I was already familiar with it and to start a new project — as a test — it would be easiest in a familiar market.

    What is your approach to SEO? How much time do you specifically spend on SEO for your sites on a weekly basis?

    Our approach is to deliver high-quality content that fully suits the search intent of our users. This is the most important part of our strategy and is a continuous process. Because of this, it’s hard to say how much time we spend on SEO, basically because we are working on it every day.

    What kind of changes do you expect in the iGaming affiliate industry over the next five years?

    Many more legalized markets and also much more competition for both affiliates and the casinos.

    What prompted you to join the GPWA?

    It’s an important “community” for everyone that’s active in this industry. Better chances of meeting other people and help each other when needed.

    What are your hobbies? What do you do when you are not working?

    I enjoy running as a sport. It’s perfect for clearing your mind and to work on your health at the same time. Besides that, I like to meet and travel with friends. Luckily, we are now able to travel again here in Australia.

    If someone were visiting you for 24 hours and had never been to Australia, where would you bring them and why?

    To Sydney and all things Sydney has to offer. I think this is one of the best cities in the world, which is why I love it so much. It has so much to offer and the people are amazing.

    If you could invite any five people, living or dead, to dinner, who would they be?

    Elon Musk, Avicii, Steve Jobs, Jack (my best friend) and my grandmother

    Name three things that people reading this magazine don't know about you.

    1. I’m afraid of snakes
    2. I once won $75,000 in a poker tournament
    3. I dated a celebrity once

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