
Originally Posted by
Mattbar
I have all three deal types in place for bingo. Generally hybrid is the best as bingo players don't last all that long, on average, so RS only doesn't pay for as long compared to sports and casino. Conversely you won't get a big CPA on its own for bingo as the general account values are lower so a hybrid is ideal.
I say generally though as it depends on the brand. I do have some bingo sites that are really good at retaining players, in those cases we are happy to work on RS only. That is more the exception than the rule though.