Affiliate Deal Case Study - Suggestions Needed

[Ninja16]

Hi All,

We have a depositing niche keyword that brings daily[250 unique visitors/ 20 new register / 7 new depositing / 1000€ deposits ]

This depositing method has montly limit up to 300 € and these users mostly uses only this payment method. So Each user can deposit up to 300€ monthly.

What i want to ask you affiliates is how may i approach to betting websites and nagotiate ? Which deal would be best benefit for me CPA or RS or CPA+RS or something else ?

I want to see you guys how you approach to make deal with betting web sites. Hope this thread helps others also.

Thanks you in advance

[drifter8]

Yo should go to and negotiate for hybrid deal= CPA + reasonable RS!

[yeahfree]

more absurdity.

I'd suggest you stop dealing with silly programs which constrain how much people can deposit / bet [as long as they are betting responsibly, there is no reason for this 300 cap..]

This figure is absurd and really constrains your ROI.
Given quite high industry CAC , how long does it take to recoup your ROI? (What is customer LTV and ARPU ? )

You should probably just ditch this program + send the traffic to a program with bigger limits and a decent RS or hybrid deal IMHO. I don't know anyone who would seriously waste good traffic on a program like this, despite your good conversion rate. Dig into the data + find the answers to your questions.

this is not what he meant i think. he is stating "This depositing method has montly limit up to 300 € and these users mostly uses only this payment method.", so it's not an affiliate program he is talking about, but a payment method.

wrt the question,
do the math, see how much they bring in, are these players sticky or leave after a one time deposit, what is there avg lifetime player value, base it on that. with a max deposit of 300 per month i hope for you they stick around.

[Ninja16]

this is not what he meant i think. he is stating "This depositing method has montly limit up to 300 € and these users mostly uses only this payment method.", so it's not an affiliate program he is talking about, but a payment method.

Yes thats correct. I meant payment method has monthly limit up to 300€.

In order to see big picture i suppose i need to wacth couple months more.

Thanks for your opinions

[Triple7]

CPA.

RS is not very interesting with all the costs and a deposit limit of € 300 / month. Retention should be really good to get players back each month after they reached their limits.

I'd try to get a CPA close to the € 300. Than the casino has paid for the player and up to them to do some retention. Everything they get from him after the 1st month is theirs than.

[yeahfree]

with 7 new depositing / 1000€ deposits the avg is 142€ per deposit. this includes existing players, so the initial avg deposit probably will be lower. i wonder if an affiliate program will go for a 300 cpa. that said, if the players are sticking around because of their limited deposit method it might be far more interesting long term on revshare. build up for a couple of months, get a good view on the type of players.

[ddm]

this is not what he meant i think. he is stating "This depositing method has montly limit up to 300 € and these users mostly uses only this payme

dammit, you are correct! I did wonder what kind of crazy program would cap deposits like this !
That's what I get for replying to GPWA threads at silly-AM ! #blush

[Strider1973]

I don't think the aff program realizes that your players can only deposit 300 EUR/month, so use this information at your advantage.

Maybe only 20% of all active players will deposit more than 300 EUR in a given month, but those 20% will account for 80% of total deposits and therefore of your long-term revenues. So this means that your player value will be lower than average. So...

While I generally prefer RS, in your case you should probably go for a hybrid or CPA deal.

[Cash Bonus]

I would personally go for an affiliate commission deal which has the best of both worlds. I would choose a reasonable revenue share deal plus CPA. I know someone who has a 40% lifetime rev share deal which is also combined with $10 CPA.