In-Play Betting

[Dean_Leyland]

G'Day All,

I just wanted to perform a quick 'show of hands' style experiment and ask the sportsbook affiliates out there:

Do you or would you ever promote in-play sports betting?

The reason I ask is because it seems more and more companies out there are focusing on in-play betting, primarily because of its bigger profit margins. It seems bookies make more money from in-play bets because the user bets on impulse and more with their heart than their head. This is why we see the likes of Bet365 investing ridiculous amounts of money to advertise nothing but their in-play product on TV.

That being said, I don't see too many affiliates out there who push in-play betting, even though there is the potential for them to get more bang for their buck.

Thoughts please?

Dean

[baldidiot]

I'm planning on pushing in-play betting on my next site upgrade in a couple of months, and including it in my search filters.

[Spearmaster]

Planning to do so, but need to look for live data feeds so I can push live in-play odds.

[inrunningodds]

Hi there,

Yeah this is the only type of betting we cover

Every sport/event that we have on the site involves in-play stuff and you can easily embed any of the odds units into a site/blog etc, we take all the data/infrastructure hit too as its served via a JS iframe.

Here's a link for one of tonight's Euro games: inrunningodds.com/odds.php?eid=2354&mid=20297

Cheers,


Pete