Bethard refusing to cover affiliate commission post-acquisition

[tomgalanis]

Bethard Group's management had "discussions" and "can inform" affiliates that they "will not be able to settle" affiliate commission invoices issued between October and January to Prozone Limited - the company from whom they acquired the Bethard brand and assumed liabilities and assets.

How about we have "discussions" here on this matter...

[PaulEchere]

So they are refusing to pay 3 months worth of commission, a really cheap thing to do. Not sure if there is anything that can be done from a legal perspective as I have absolutely no knowledge in that area.
However, for sure, anyone who sees this thread should stay away from Bethard and re-route any potential players elsewhere.

[newcustomeroffer]

"will not be able to settle" or "don't want to settle" I wonder...

[TheGooner]

Unless the BetHard brand was acquired through a liquidation process they are legally required to honour all liabilities.

Of course the new owners know this - they just believe that hundreds of small affiliates are minor debtors and that each affiliate will NOT go through the legal process to force them to pay. I would think that any affiliate fees owed to big companies have been paid as usual - and this is simply an exercise to reduce expenses.

This action damages the brand with affiliates, and also with players if affiliates take action through publicity, and potentially with the licensing authority if affiliates take their dispute there.

But will affiliates take action? Or just post a few messages in the forums.

I think we know the answer - which is why the new owners are taking their illegal stance - they know they can get away with it.

[Pokerface]

This will be an interesting thread to follow. Have not done much with them and no balance however unfortunate for those that do have a balance and have supported their brands. Very unfortunate. Agree with TheGooner, they know they can get away with it.

[bookmakers2u]

I want to follow up on this thread. According to mail from Bethard Affiliates.

As of October 2022, Invoices for commission earned in October 2022 and onwards shall be sent to:approzone@eeg.bet
Affiliate contact person: albert.svanberg@bethardgroup.com