totesport.com Face Lift

[Dean_Leyland]

G'Day All,

I just wanted to ask those of you who promote us to take a look at the 'new' site (phase 1 face lift, phase 2 re-brand coming soon) and amend any reviews you may have on your site, especially those directed at its previously poor aesthetics

We now have Racing Post spotlights, verdicts and form integrated on our race cards too!

Those that don't work with us already, maybe you could take a look too and get in touch let's see what we can do. (hopefully make copious amounts of money)

Thanks,

Dean

[universal4]

Why should we ammend reviews now if the site will be rebranded soon?

When will the rebranding take place?

Will the name as well as the domain be changing also?

Will this also entail link changes?

Rick
Universal4

[Dean_Leyland]

Why should we ammend reviews now if the site will be rebranded soon?

When will the rebranding take place?

Will the name as well as the domain be changing also?

Will this also entail link changes?

Rick
Universal4

The full rebrand will take place at the end of April and in between now and then there are one or two large events such as Cheltenham and the Grand National meeting. Amending reviews now on a much improved site will enable affiliates who promote us to capitalise over these busy periods.

Obviously there is a sufficient gap between phase 1 and phase 2 for me to ask affiliates to amend reviews otherwise there wouldn't be a phase 2 and I wouldn't want to waste peoples time.

Name and domain will remain the same, as will links. The changes are being made to the brand identity i.e. logos etc.

[brean78]

Nice facelift Dean, site looks much more exciting. Giving players something to get stuck into immediately.

Will update images soon. Looking forward to the rebrand. If there is any press you should make sure you post it in indusrty buzz!

[Louis - Income Access]

Dean

We unveiled a huge rebranding of Centrebet a few months ago and my warning is BE PATIENT with affiliates regarding changing over hard coded logos, text, etc.

Perhaps this goes without saying, but affiliates are often less than thrilled about these kind of rebranding excercises, even if it means better performance moving forward.

Give a firm timeline, well in advance, for compliance, and give gentle reminders on a regular basis through whatever communication tools you have available (newsletters, internal messaging, forums, blogs, twitter, smoke signals, ESP, etc...)

BTW, new site looks great! Congrats.