Check out Coral's interactive Grand National Landing Page = infographic

[Anthony-Coral]

We've started to redirect many of our exisiting sports links towards this new landing page in anticipation of tomorrow's big race...

http://promotions.coral.co.uk/landin...nal-generator/

check it out and have a try for yourself to see which horse you should bet on!

The Grand National is legendary event in the UK horse racing calendar where the entire nation, any many other places besides, come to a standstill to watch the race. For many people in the UK it may be the only time in the year that they have a bet so it presents affiliates with an opportunity to try and catch a totally different type of player.

The number of new registrations over the next 24 hours will be immense, and all for just one race! The challenge comes afterwards when we all have to work our asses off to try and reactivate these once-in-a-year punters. To try that we've tailored a special bonus offers where all those signing up from today onwards who will not receive the usual Sports welcome offer will receive some CRM next week inviting them to redeposit to claim 3x£5 in freebets. In the testing that we've done this has proved more successful in converting infrequent customers as it offers repeated small value freebets in return for a small deposit.

Below is a copy of the official Coral PR for the National which our affiliates are free to reproduce along with a nice infographic.

enjoy...

HOW DO YOU PICK YOUR GRAND NATIONAL BET?

CORAL SURVEY REVEALS HOW YOUR OCCUPATION AND WHERE YOU LIVE DETERMINES HOW YOU PICK YOUR HORSE

IT was the number one googled event of 2013* and once again on Saturday 5 ^th April, millions will tune in for the world’s most famous horse race, The Grand National.


In a survey of 2000 adults by bookmaker Coral, your occupation and where you live could determine how you choose your winner. According to the survey, the further north you go, the more likely you are to get technical with your bet, with a quarter of Geordies (25%) and Scots (19%) preferring to study the form or follow a newspaper tipster. At the other end of the country, southerners are more likely to use a lucky number (19%) or amusing name (31%).


Your occupation can also offer clues as to how you will bet, with almost half of students (44%) picking their horse based on an attention-grabbing or amusing name, while a third of housewives like to get personal, picking their bet based on a name that means something to them (33%). Marketers and graduates are the most likely to pick their horse based on the colour of a jockey’s silks (15%), while architects are most likely to have a favourite jockey (14%).


Pilots, air stewards or travel agents, are twice as likely (46%) as someone working in IT (23%) to use a lucky number and to stick to the same number each time, while half of house-husbands either use their own birthday or the combined age of their kids to pick their lucky number.
Simon Clare, PR and Broadcast Director at Coral comments: “Although the individuals stakes are low, the sheer volume means the Grand National is always a bumper time for bookies. Clare adds, “Whether you’re a builder in Yorkshire or a teacher in London, it seems that we all like to have a punt on the race and we’re hoping for another record-breaking year.”


Age can be a factor too when picking your horse, the older you are, the more likely you are to leave everything to chance by sticking a pin in the paper, with a fifth of retired Brits (19%) using this method. People in their 30s are most likely to have a favourite jockey, while those in their 20s enjoy an amusing name.

[Scampi]

Brilliant landing page!

[Anthony-Coral]

Cheers joe - its been designed to 'hold the hand' of a new punter who just wants to get their bet on. It asks a few questions, recommends a horse based on your answers, shows the potential returns and allows you to slide your stake amount up and down to see what you'd get.

If you then click through the selection you made is auto-inserted into the onsite betslip which also handles their registration as well.

[casinovegas]

The landing page looks great, like that it's different. Looking forward to tomorrow!

[Anthony-Coral]

Its reactive to device screen size too so is fine for mobile/tablet