The hope now is that it can string itself along long enough to have its online gambling partnership with Bwin.party kick in and the high-rollers will save it. That's a risky bet, to say the least.
Competition will be even more fierce than it is in the gaming market, and it will be going up against bigger, more established players in the space. Caesars Entertainment, for example, already owns the World Series of Poker, operates 37 casinos globally, and anticipates having a big online gambling presence. Also, because online gambling will be tightly regulated, the nuances of the market will be more difficult to navigate.