Svenska Spel CEO announces plan to fix Swedish gambling market

[The Buzz]

Anna Johnson, CEO of state-owned Svenska Spel, has outlined 18 smart measures designed to strengthen Sweden’s gambling market and boost consumer protection.

The plan targets three major issues: low channelization (the percentage of players using licensed operators, currently below 90%), the presence of unlicensed operators, and rising gambling harms, particularly among youth and women. Key proposals include the risk-rating of gambling products, stricter rules for high-risk games, a ban on bonuses, low-credit restrictions, tougher oversight, and specific protections for those under 25.

From Public Gaming Magazine:

Svenska Spel has also recommended risk classifications for different gambling products, insisting that “high-risk” games on online casinos such as slots should be subject to stricter requirements such as tighter marketing restrictions.

“Seven years after re-regulation, we are far from the goal of a safe gambling market,” said Svenska Spel CEO Anna Johnson.

“Young people and women are particularly vulnerable, and growth is occurring almost exclusively within high-risk games such as online casinos.

“This threatens both consumer protection and trust in the regulated market. With our report, we want to show that there are concrete and feasible solutions.”

Svenska Spel has also urged Spelinspektionen to be allowed to go further in its battle against unlicensed companies by allowing DNS blocking, citing success with the measure in Denmark, Norway and Singapore.

“Gambling companies should be more transparent about their duty-of-care efforts,” Svenska Spel also argues.

Read more here: https://www.publicgaming.com/news-ca...ambling-market