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  1. #1
    TravG's Avatar
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    Default MOZ Trust & Google Ranking

    Anyone know of any evidence linking Moz Trust rankings and Google rankings? It makes sense that a higher Trust ranking should appear good in Googles eyes, but has anyone done any experiments or found any evidence that they are in fact correlated? I have looked around online to see if I could find any evidence of a higher Moz Trust resulting in better Google rankings but really could not find anything that seemed credible.

    If anyone knows of this and is willing to share it is greatly appreciated!
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  2. #2
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    MOZ is a private enterprise and very separate from Google.
    Their prime interst is to appear important in the SEO foodchain in order to sell subscriptions.

    I'll tell you a little secret ... Google take no interest in MOZ rankings / ratings or ANY other 3rd party.
    Shhhhh!

  3. #3
    TravG's Avatar
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    Quote Originally Posted by TheGooner View Post
    I'll tell you a little secret ... Google take no interest in MOZ rankings / ratings or ANY other 3rd party.
    Shhhhh!
    I hear ya and know Google is their own beast - 100%. But just curious if there could be some relationship between Moz Trust and Google rankings. Hypothetically, if Moz Trust is a good thing then it should be correlated to G rankings. By knowing if it is, Moz Trust could be a good indicator of how your website is doing, or a tool to measure your progress since Moz gives you a number you can watch and monitor.
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  4. #4
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    Unless both Google and MOZ use the same (or some) ranking factors, the two things shouldn't be related. Google is the leader, MOZ (or other similar services) is the follower. Google creates new trends, MOZ is doing their best to also include them when rating websites. If getting organic traffic is the main goal, it wouldn't make sense for MOZ to come up with their "unique" trends, so they just follow the leader, the source of traffic.

  5. #5
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    There are many sites with "horrible" so-called Moz Trust rank doing very well on Google (spammy sites...)

    Alexa Rank, MOZ Trust, SemRush, SimilarWeb... same ****.
    All can be tricked. You want a good Alexa Rank? Just pay them $10 p/m, install their code and set-up a bot to hit your site 3 times per h/quarter... your rank will skyrock. Same for all other "tools". You want a good MOZ Trust? Pay a $100 fee to a good (total waste of money) web directory and you're done.

    Your analytics tools are your best friends. Period.

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  7. #6
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    Take the info from any third party tool with a huge chunk of salt. You see people getting obsessed over moz rankings (especially on web marketplaces) and it seems to cause a lot of people undue stress as they try and improve their magic numbers rather than improve their rankings.

    There are plenty of high ranking sites with low moz ratings (I have a couple myself), and plenty of sites with high moz ratings that get zippo traffic. Like gooner said, the two don't necessarily correlate.

    It's just like the old toolbar PR though, people need something to obsess over. And as gooner said, it's just as easy to manipulate.
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  8. #7
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    Moz lays heavy weight on it's limited crawl of backlinks "it says my 5 year old site only has 4 root domain links lol"... google uses hundreds of signals including rank brain to understand it.. nearly every site from india will have killer MOZ rankings yet little or penalized traffic. the best way to find it is to use real keyword searches and manually see who is in the top 10... that is about as accurate as you can get..


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