I have a question to ask on behalf of a friend of mine... does anyone know what kind of CPM rates media buys generally attract on a sports/football news site? Traffic is in the millions/month, primarily UK based and from google news, social media and direct/repeat visitors.

They're basically just curious to know if a media buy would beat their adsense rates and they aren't interested in affiliate deals. This is a hypothetical btw, so not looking for any offers - they just want to get an idea of options.

Rough ballpark ranges are all they're looking for really so they can take it to their higher ups.