WhiteHat CaseStudy - Ranking Betting Website to 5 Figures in 9 months

[Tarun Reddy]

Hey Gpwa’ers,

This community really helped a lot and I thought I should give away back to this community.

So, I have decided to post this white hat case study, where we ranked a website for betting related terms.

We been following this strategy since last 3+ years and working great for other niche websites.
So, though knowing The gambling industry is different we wanted to give a try and it simply worked.

Don’t just read and walk away, please do implement, you will get results.

We are scaling this to casino/poker/slots/blackjack and later targeting european countries.

Why Am I Posting?

Many believe that it isn’t possible to follow white hat strategies in gambling industry,
I believe that this case study will help many webmasters, ceo’s & owners to practice white hat methods regards to SEO.


Let’s Begin:

Website: A 11 page betting website, Started working on this website in early 2016,

Keywords:
Categorized to primary and secondary keywords

Site Structure:
Home page : Targeting primary keyword ( Example : Car Hire )
Sub pages : Used secondary keywords ( Example : Wedding Car Hire, Airport Car Hire etc )

Strategy: Complete WhiteHat

On Page:

• Target keyword in title, synonyms and related keywords in meta description.
• About 2000 words on Home page.
• Interlinking to subpages & Other authority sites wherever needed.
• Use H1, H2 , H3, schema properly. Don’t use your primary keyword everywhere, you can use any synonym instead.
• Fast page load ( Very important )

Off Page:

LinkBuilding Campaign :
- Created an infograph, took nearly 60days to complete the infograph, very in-depth research has been done, as we wanted
the infograph to go viral, as we are aware that getting backlinks to gambling sites is tough.

- Made a list of targeted websites/authors contacts to outreach.
- Created outreach, follow up templates.
- Linked homepage URL on Infograph page.
- The outreach gave us 120 natural links in 4 months, and even today, every week we still get 2 or 4 links.

Conclusion:
1) Took us about 6-8 months to see initial rankings.
2) By 12th month, we were able to rank in top 5’s of many betting keywords and started making 5 figures.
3) No Drop in rankings since last 10 months.
4) Rankings of few keywords do fluctuate between 1 to 5 positions for various keywords.
5) The anchors we got are to the brand name/Url’s and infograph topic, as all the links were natural, we had no control of anchor text.
6) We tested various meta titles for better CTR’s
7) Create different angles of your infograph to outreach different niche websites.

Is the website 100% whitehat?
- Yes, 100%

Did I purchase at least one link?
- No

Did I do any free guest posts, comments or any other type of links?
- No

How difficult it was to convince the other webmasters to link betting website?
- Not much. People who don’t want to link, they won’t reply or reply saying that they won’t link.

Key Point:
Initially,
the domain authority is helping the website to get on to first page, then bounce rate and CTR is playing a key role to be among top 5’s.

If you have any questions, please reply to this thread.

Am willing to help implements with any info needed.

It is obvious to believe in some strategy and difficult to invest time and money,
So, Need proof? Pm/Skype me ( Only for constructive conversations please )

Cheers,
Tarun Reddy

[PROFRBcom]

Would be interested to learn what site this is/was and if the rankings have continued over time and/or what strategy you used if they began to falter.

[Tarun Reddy]

Would be interested to learn what site this is/was and if the rankings have continued over time and/or what strategy you used if they began to falter.

The site still ranks and occupied 4 positions in top 5 for a very competitive betting keyword.
Sent you the site link via pm, you can check the site and learn.

Thank you,
Tarun

[wonderpunter]

please pm me, would like to know more and also share some tips of my own

[Tarun Reddy]

please pm me, would like to know more and also share some tips of my own

Hello, If we are talking about SEO tips, do you mind sharing them here on this thread. Should be helpful to other readers as well.

[PremTips]

Would love to see the site

[Tarun Reddy]

Would love to see the site

Sent you via pm mate.
Check it out and Good Luck.

[JamieG1981]

Sent you via pm mate.
Check it out and Good Luck.

Appreciate if you could to us too, thanks.

Sent from my SM-G960F using Tapatalk

[Tarun Reddy]

Appreciate if you could to us too, thanks.

Sent from my SM-G960F using Tapatalk

Sure Jamie, already sent you.
The site is been ranking for 2 years now, for a competitive betting keyword.

Good luck to you.

Thank you,
Tarun

[drifter8]

Would love to see the site too

[Tarun Reddy]

Would love to see the site too

Sure mate, sent you via pm.

[PromoteCasino]

Hi Tarun, I would be interested in this too. Please pm me as well

[allaboutthebets]

Can you send it to me to please

[Tarun Reddy]

Can you send it to me to please

Yep, sent you.

[drifter8]

@Tarun -

I must say , I am impressed, you have done hell of a good job - all we have seen that the site looks perfect and is fast as rocket on desktop and mobile. It is amazingly good how you achieved those backlinks and not to forget to mention that the domain name is killing (for those who start for the first time in this business-always think of good names-domains).
Your site is a perfect example that hard work, devotion and knowledge of what is up-to-date in our industry can make you rich and independent.
This thread can motivate and inspire a lot of people )))

If few last words - just a marvelous job and my adivce is in future to add more figures in the profit(6 numbers at least ))

[FreeSpins]

The site still ranks and occupied 4 positions in top 5 for a very competitive betting keyword.
Sent you the site link via pm, you can check the site and learn.

Thank you,
Tarun

Hey,

Please send me as well. Any tips more than welcome

Cheers!

[Tarun Reddy]

Hey,

Please send me as well. Any tips more than welcome

Cheers!

Hello,

Sent you.

[nwalker]

Can you send me the link please?

[Malikbhai]

Genuinely curious now. Add me to PM list. Thank you.

[PromoteCasino]

I did not get a pm