Feedback on new site launch

[DoubleClick Media]

Fresh new site launched: https://wildspins.uk/

This is PPC site, so just really a landing page with offers listed. Not focused on SEO.

It is built with WordPress, PokaTheme & some CSS.

Looking for feedback and any advice on alternative themes or additional CSS so that when displaying on mobile it is more compact and more offers can be seen on screen - not such a big issue on desktop!

Also for PPC, i use Google Ads for this site, with no smart option selected, to get the most intent traffic. What PPC do you use that gives best result?

[PaulEchere]

You got the website up and it's out there, so it is already a lot!

Now, if I'd have to go into the actual content and what is on it - then there's really not much on the website right now (unless I am missing something).

I would probably not be concerned about traffic or PPC at this stage, because there will likely be no traffic for quite some time. (again, unless I am missing something).

At this point I would recommend focusing on:

- Look up some of your more successful competitors and check out their homepages to see what they have. Pick 2-3 best ones and put together a meta-homepage based on what they have. Implement that on your home page. Wait, see what you rank for, what positions, how does that align with your expectations goals - iterate, review.

- Add more content relating to individual brands, review pages that would be linked to from the home page. Again, I would recommend the same approach 2-3 best examples of review pages from your competitors, create a meta-review-page structure, implement that. Wait, see what you rank for, what positions, how does that align with your expectations goals - iterate, review.

- Review what you have after you start getting a decent number of impressions and maybe even some clicks. See what additional low-hanging-fruit KW opportunities you have on existing pages. Target those.


A few more words about your the choice of brands. I am not that well versed in the UK casino scene and what's popular there, but smaller affiliates (and I assume you might, just like me, be in that category, apologies if that is not the case) would best work with smaller brands at least to begin with. The reason there is that there would be less competition in serps and related KWs. For example I highly doubt that any "smaller" affiliate would be able to rank well on anything related to "888 casino" is a place like the UK in the short to id term.


You can consider all if the above to start getting impressions, clicks, and maybe even some sign-ups. Unless you already have some kind of strategy of your own, of course.

[idanbraun]

There is lack of reviews pages. Basically it is a one page website. You need to improve it. First thing is creating reviews pages for the casinos, and links to those reviews on your homepage.

[AThEME]

I'm afraid I'm not saying anything new. I agree with the posts above.

Your site works, it's online and that's already a good thing. The affiliate table contains enough information for the user to make a choice.

I recommend you to do content and uncover the user's intent.
Add h1 headline and lead part. Tell what the page is about.
Add testing criteria so that players can see what the choice is based on.
Pick the top 3 or top 5 online casino brands and give them a description.

At the very least, it is worth paying attention to competitors and see how a similar page is designed. I'm sure that by adding more content and internals - you'll get more user reach.