Page 1 of 2 12 LastLast
Results 1 to 20 of 26

Thread: Flat fees

  1. #1
    Casinorep's Avatar
    Casinorep is offline Public Member
    Join Date
    November 2002
    Posts
    941
    Thanks
    147
    Thanked 268 Times in 202 Posts

    Default Flat fees

    I wonder if any programs still offer this payment model, either prepaid or postpaid. In the old days, portals sell banner ad placements, and charge flat fees, but it's been years so I'm wondering if still exist or a dinosaur.

  2. The Following User Says Thank You to Casinorep For This Useful Post:

    Cash Bonus (20 January 2017)

  3. #2
    Triple7 is offline Private Member
    Join Date
    January 2015
    Posts
    2,834
    Thanks
    2,050
    Thanked 2,450 Times in 1,328 Posts

    Default

    Sure. Why not? Quite some websites still do get placement fees, flat fees for banners, etc.

  4. #3
    Miles_Videoslots's Avatar
    Miles_Videoslots is offline Former Affiliate Manager
    Join Date
    January 2017
    Location
    Malta
    Posts
    386
    Thanks
    145
    Thanked 477 Times in 214 Posts

    Default

    For me its a dinosaur I can understand that there is time and effort that is involved in getting things set up but if a site can generate traffic the small fees asked for to complete this task can be made up quickly after a casino is listed . We do not do it and i dont think many operators these days pay such fees any longer you have to look at new ways of selling your products just like we find new ways of paying you for it.. Hybrid deals etc is a far better way to go

  5. #4
    MrBinaryAff's Avatar
    MrBinaryAff is offline Private Member
    Join Date
    August 2014
    Location
    Leeds, UK
    Posts
    743
    Thanks
    200
    Thanked 231 Times in 188 Posts

    Default

    Yes, we practice it quite a lot, as setting up affiliate relationship with every casino is not possible. If someone wants we publish/promote them on flat fee basis.
    My website: http://mrbinary.co.uk/

    Follow me on Twitter: https://twitter.com/MrBinaryAff
    Like my pictures on Instagram: https://instagram.com/mrbinary

  6. #5
    baldidiot is online now Private Member
    Join Date
    January 2010
    Posts
    4,466
    Thanks
    410
    Thanked 2,028 Times in 1,340 Posts

    Default

    We get offer flat fee's quite regularly, more often by programs we don't work with but sometimes but those we do.

    It's not something we're interested in at this time, but we do see offers fairly often so it's definitely still around.
    onlinegamblingwebsites.com - Formally known as goodbonusguide.

  7. #6
    MJM
    MJM is offline Private Member
    Join Date
    November 2010
    Posts
    779
    Thanks
    152
    Thanked 468 Times in 267 Posts

    Default

    Even more so than CPA flat fees are likely to be one sided - either someone is getting traffic for way too cheap, or paying way too much for it. I'm not a fan and would never consider it.

    I will/do however sometimes charge a listing/review fee for new brands or operators we feel are a good enough option for players, seem to be trustworthy, but are otherwise not a real benefit to listing as a more established operator may tick every box they do.

    At that point, I cover our time and expenses involved with setting them up in our tracking system, writing the review, and monitoring them for ongoing promotions, complaints, or whatever. We still take the traditional affiliate relationship for income in these cases, but it's a way for them to gain exposure on our site by paying a bit of a premium up front.

    We have also taken prepaid deals towards revshare, which are a much larger amount.

    So far, this has worked well for both us and the operators we've done it with (which is only a handful).

  8. The Following User Says Thank You to MJM For This Useful Post:

    oc+ (23 January 2017)

  9. #7
    sweetbet's Avatar
    sweetbet is offline Public Member
    Join Date
    November 2012
    Posts
    2,819
    Blog Entries
    5
    Thanks
    898
    Thanked 1,574 Times in 1,087 Posts

    Default

    I don't offer flat fee ad placement because I find rev share much more profitable in the long term.

  10. #8
    Mattbar's Avatar
    Mattbar is offline Private Member
    Join Date
    July 2015
    Location
    London
    Posts
    883
    Thanks
    70
    Thanked 634 Times in 377 Posts

    Default

    It is still a good model for the big saturated brands. Sign ups can often be poor when lots of people already have accounts and big bookmakers love to buy ad space for a flat fee simply to reactivate customers.

    I use it on general sports sites that are not gambling related, especially during big tournaments like the World Cup.

  11. #9
    Mattbar's Avatar
    Mattbar is offline Private Member
    Join Date
    July 2015
    Location
    London
    Posts
    883
    Thanks
    70
    Thanked 634 Times in 377 Posts

    Default

    ps here is an example of a site where I am happy to sell advertising space for a fixed flat fee during major footy events:

    http://www.football-stadiums.co.uk/

  12. #10
    Triple7 is offline Private Member
    Join Date
    January 2015
    Posts
    2,834
    Thanks
    2,050
    Thanked 2,450 Times in 1,328 Posts

    Default

    Quote Originally Posted by Miles_Videoslots View Post
    For me its a dinosaur I can understand that there is time and effort that is involved in getting things set up but if a site can generate traffic the small fees asked for to complete this task can be made up quickly after a casino is listed . We do not do it and i dont think many operators these days pay such fees any longer you have to look at new ways of selling your products just like we find new ways of paying you for it.. Hybrid deals etc is a far better way to go
    There's a difference between a listing fee and a flat fee in my opinion. Listing fee is for the time of writing a review. I get lots of request to add brands. Of many of them I am quite sure it won't convert at my website. Why should I spend time in adding it if the affiliate manager doesn't even want to pay a few bucks to get it up? Mainly this are brands that do not even match the targeted markets of the website, have insane bonus terms, etc. It's sometimes also like some test. I've got brands not even paying a few bucks they've promised or giving false company details. Besides of that, the people mailing all day to cooperate are usually quite pushy.

    Listing fee is something different. If a webmaster is working well quite some time with brands, has a player base, than it's nothing weird that a flat fee is asked. Why give up a good working brand for a brand that has to prove they're worth it.

    I don't think it is a dinosaur. With all those programs closing their activities, putting people on 5%, shaving, deducting insane costs, etc I imagine more and more webmasters will charge flat fees or at least CPA. Also in regulated markets after years, most players will have accounts at the bigger players on the market already. They're saturated. A flat fee fits more in that case.
    Last edited by Triple7; 23 January 2017 at 4:36 pm.

  13. The Following 3 Users Say Thank You to Triple7 For This Useful Post:

    Casinorep (23 January 2017), LukeC (24 January 2017), Syndicate (25 January 2017)

  14. #11
    Casinorep's Avatar
    Casinorep is offline Public Member
    Join Date
    November 2002
    Posts
    941
    Thanks
    147
    Thanked 268 Times in 202 Posts

    Default

    All good points. I thought about charging a high flat fee as opposed to CPA, which can average to a high CPA and revshare deal if I can justify the traffic quality.

    And the reason I thought of this is from the many points Triple mentioned, shaving, high cost deductions etc... Even with CPA, unless you have your own tracking - you're entrusting faith on the program's tracking and reports, which we all know can be fuzzed...
    Last edited by Casinorep; 24 January 2017 at 5:33 pm.

  15. #12
    Moltez is offline Private Member
    Join Date
    October 2016
    Location
    Brussels
    Posts
    7
    Thanks
    0
    Thanked 2 Times in 2 Posts

    Default

    I still get flat fees for ad space exclusivity, but it's getting harder to get this sold though...

  16. The Following User Says Thank You to Moltez For This Useful Post:

    Casinorep (24 January 2017)

  17. #13
    Casinorep's Avatar
    Casinorep is offline Public Member
    Join Date
    November 2002
    Posts
    941
    Thanks
    147
    Thanked 268 Times in 202 Posts

    Default

    What do you do when they're not sold out, do you fill them with revshare or cpa links instead?

  18. #14
    Moltez is offline Private Member
    Join Date
    October 2016
    Location
    Brussels
    Posts
    7
    Thanks
    0
    Thanked 2 Times in 2 Posts

    Default

    Yes, different ads from different partners rotate on this location.

  19. #15
    Miles_Videoslots's Avatar
    Miles_Videoslots is offline Former Affiliate Manager
    Join Date
    January 2017
    Location
    Malta
    Posts
    386
    Thanks
    145
    Thanked 477 Times in 214 Posts

    Default

    Can in ask this then .. if a flat fee is paid what if any Guarantees are given If any?

    Do you tell the program pay me so many $ and for that you'll get X amount of Players?

    What promises do you make to that program that investing in you on a flat fee basis will give them any sort of Return.

    After all the affiliate business is driven by ROI from both sides isn't it ?

    I am just curious as for the most part the programs i have worked with in the past just do not do it and tend to rather negotiate others ways of getting a deal done Like CPA and Hybrid and Better Rev Share % etc.

    Not all programs abide by the principles of Screw the affiliate by applying {5%, shaving, deducting insane costs,} there are plenty good ones still left.

    If no promise is made by the affiliate regarding ROI on flat fees then do you put some sort of make good in your deal . i.e if you dont get x amount of players or x amount of clicks over 3 months then we will keep you listed until you do in the same places we sold off in the first place or do these just get sold off to the highest bidder after the time frame have been reached?

    Again i am not in anyway saying its not a good option and if its part of your business model and it works great i m just curious and wanting to know the thoughts of the people asking for this.

  20. The Following User Says Thank You to Miles_Videoslots For This Useful Post:

    IGT Partners (25 January 2017)

  21. #16
    IGT Partners's Avatar
    IGT Partners is offline Non-sponsor Affiliate Program
    Join Date
    October 2016
    Location
    Gibraltar
    Posts
    192
    Thanks
    78
    Thanked 63 Times in 45 Posts

    Default

    Good point @Miles_Videoslots

    the theory behind all deals(RS,CPA,Flat fee, etc) should be "profitable partnership for both parties affiliate/operator" --> this will create long and strong partnerships!

    So, again, yes this model/deal could work but if there is a plan behind that will drive results at the end

  22. #17
    baldidiot is online now Private Member
    Join Date
    January 2010
    Posts
    4,466
    Thanks
    410
    Thanked 2,028 Times in 1,340 Posts

    Default

    Quote Originally Posted by Miles_Videoslots View Post
    Can in ask this then .. if a flat fee is paid what if any Guarantees are given If any?

    Do you tell the program pay me so many $ and for that you'll get X amount of Players?

    What promises do you make to that program that investing in you on a flat fee basis will give them any sort of Return.
    That doesn't make sense with a flat fee model, if you're guaranteeing numbers then you'd be better off just doing a CPA. We don't do them, but if we did a flat fee it would be 'take it or leave it'. And like I say, we get offered them on a fairly regular basis.

    As Dr Mattbar said, for some brands there's more value than just sign ups - for saturated brands the reactivation and branding could be enough, especially around big events and in conjunction with higher profile advertising campaigns or promotions.
    onlinegamblingwebsites.com - Formally known as goodbonusguide.

  23. The Following User Says Thank You to baldidiot For This Useful Post:

    Miles_Videoslots (25 January 2017)

  24. #18
    RacingJim is offline Public Member
    Join Date
    May 2013
    Posts
    1,871
    Thanks
    880
    Thanked 1,362 Times in 841 Posts

    Default

    Some of the bigger brands clearly have an extra pot of money for things like buying top positions, buying banners during big events etc, probably taken from their poor treatment of affiliates e.g. crap cookies, hidden fees, detagging high value players etc. I've sold space before to a couple of the bigger wolf of wall street Israel brands.

  25. The Following User Says Thank You to RacingJim For This Useful Post:

    Syndicate (25 January 2017)

  26. #19
    Miles_Videoslots's Avatar
    Miles_Videoslots is offline Former Affiliate Manager
    Join Date
    January 2017
    Location
    Malta
    Posts
    386
    Thanks
    145
    Thanked 477 Times in 214 Posts

    Default

    I can see from a PR Perspective and a Get your Brand out there perspective it may be a good thing but we don't do it because there is always that burning question what do we get in retune and how do we measure that success or failure with CPA or Rev Share etc you can at least put a Player number to that :

  27. #20
    Triple7 is offline Private Member
    Join Date
    January 2015
    Posts
    2,834
    Thanks
    2,050
    Thanked 2,450 Times in 1,328 Posts

    Default

    Quote Originally Posted by Miles_Videoslots View Post
    Can in ask this then .. if a flat fee is paid what if any Guarantees are given If any?

    Do you tell the program pay me so many $ and for that you'll get X amount of Players?

    What promises do you make to that program that investing in you on a flat fee basis will give them any sort of Return.

    After all the affiliate business is driven by ROI from both sides isn't it ?

    I am just curious as for the most part the programs i have worked with in the past just do not do it and tend to rather negotiate others ways of getting a deal done Like CPA and Hybrid and Better Rev Share % etc.

    Not all programs abide by the principles of Screw the affiliate by applying {5%, shaving, deducting insane costs,} there are plenty good ones still left.

    If no promise is made by the affiliate regarding ROI on flat fees then do you put some sort of make good in your deal . i.e if you dont get x amount of players or x amount of clicks over 3 months then we will keep you listed until you do in the same places we sold off in the first place or do these just get sold off to the highest bidder after the time frame have been reached?

    Again i am not in anyway saying its not a good option and if its part of your business model and it works great i m just curious and wanting to know the thoughts of the people asking for this.
    Ofc, you can ask. I do give just the guarantee that the brand will have the exposure that we agreed. That's all I can agree. I am no gypsy fortune teller that can see how many people will click, deposit, etc. It depends on many things and not just on me.

    It's a common question and if it's about NDP, deposits, etc, to me it's a sign that even the affiliate manager is not that convinced about the brand he is representing.

    It is supposed an affiliate manager is doing research before asking to get exposure and paying a flat fee for that. It happens that results are not as good as we were hoping. I guess usually affiliate managers would be able to predict this. They know on what kind of websites they convert, how is their retention, etc. But usually they just have to fill in a checkbox with how many NDP will be delivered, ask their manager for permission and there you go.

    Sometimes they ask for a free month extra. I don't understand that. It means that the first month the results were not good. Free translated: they wasted traffic they have paid for. So why the next month of wasting traffic should be paid by me? It sounds harsh, but many times it's like this. For example brand A does 50 NDP at a certain spot, brand B pays a flat fee for the same spot and they do 3 NDP. I mean, that fact is the reason they're paying flat fees. They are thinking it doesn't hurt if they waste a month of traffic, but it simply is costing money.

    I agree it should be useful for both sides, but programs should (in my opinion) first work on having a competitive offer, attractive website, etc. It makes no sense to be on a flat fee on a bonus website with a 100% up to $ 100 bonus among brands offering 200% or to be with a Betsoft casino at a Netent website, etc.

    On the other hand, if they first month shows they are able to convert clicks and they have a decent retention, they will get exposure on a rev. share deal.
    Last edited by Triple7; 25 January 2017 at 12:35 pm.

Page 1 of 2 12 LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •