Zynga launches real-money games in the U.K.

[The Buzz]

Zynga has launched real-money poker and casino games in the U.K. on ZyngaPlusPoker and ZyngaPlusCasino, as announced on the company's blog yesterday.

Our long term vision is to offer our players the next generation of real money games on multiple platforms in regulated markets worldwide. We take responsible gaming seriously and are proud to partner with bwin.party, an industry leader and a reputable company that is fully licensed by a premier regulatory authority. -- Barry Cottle

http://blog.zynga.com/2013/04/02/zyn...ngapluscasino/

Screen shots of game play action are available at Pokerfuse: http://pokerfuse.com/news/poker-room...ygaming-02-04/

Zynga stock is up more than 7 percent in early trading on the news.

[Anthony]

Impressive the stock jumped 7% just on the news of the launch.

I see they have an affiliate program, but have no details listed. Have a feeling it won't be that competitive, going to request additional information.

[addysaw]

its great news stock jumped 7%.....

[LukeC]

It'd be very interesting to know the % of people that play their free casino games who are also real money gamblers. Has anyone seen any information on it?

[The Buzz]

Buzzy is hearing from "informed sources" that they think the crossover is between 2-3 percent.