Traffic by gender

**FruityJelena** · 9 June 2016, 2:47 pm

Hi there

I was wondering do you follow or/and target your traffic by male and female gender?
Actually, the main thing I'm wondering about is how many % of your traffic is female? What do they play and prefer? What's their average age?

Just remembered one affiliate manager of very feminine casino (the name and the whole design) telling me that about 60% of their traffic are actually men

This made me think about importance of campaigns, design or casino games, created for male of female players and audience...

**sweetbet** · 9 June 2016, 3:57 pm

According to google analytics 45.85% of my visitors are female

**Scampi** · 9 June 2016, 5:01 pm

My FaceBook ads are targeted to males only.

**sampendleton** · 9 June 2016, 10:06 pm

I do have my demographics and interests enabled on Google analytics.
It tells how much male and femaie users I have on my website, and also the age.
90% male and 10% female

**FruityJelena** · 10 June 2016, 10:36 am

Originally Posted by sweetbet

According to google analytics 45.85% of my visitors are female

Oh that's cool, almost half of your traffic are girls

Sweetbet sounds really sweet and feminine

Originally Posted by sampendleton

I do have my demographics and interests enabled on Google analytics.
It tells how much male and femaie users I have on my website, and also the age.
90% male and 10% female

That's quite different from sweetbet's relation

**PromoteCasino** · 10 June 2016, 10:54 am

Originally Posted by sampendleton

I do have my demographics and interests enabled on Google analytics.
It tells how much male and femaie users I have on my website, and also the age.
90% male and 10% female

I suppose it depends on what type of site you run. Sports probably men orientated. Bingo women. Casino i would say it was near enough split down the middle. I could be wrong and generally am

**MMM** · 10 June 2016, 4:29 pm

exactly. also the reason behind the differences in the replies above.

**FruityJelena** · 10 June 2016, 5:17 pm

Does it mean that women play bingo most of all?

**universal4** · 10 June 2016, 10:01 pm

Actually I think it is not that as much as....of those who do play bingo regularly, there may be a higher percentage of regular bingo players that are female.

Rick
Universal4

**Schwarz** · 17 June 2016, 7:41 am

In my experience these figures aren't as accurate as I had thought. There seems to be a rather big fluctuation

**FruityJelena** · 17 June 2016, 8:06 am

Originally Posted by Schwarz

In my experience these figures aren't as accurate as I had thought. There seems to be a rather big fluctuation

What do you use to check such stats?

**Schwarz** · 17 June 2016, 9:03 am

Originally Posted by FruityJelena

What do you use to check such stats?

I use Google Analytics, Moz, Majestic. Some tools offer that stat, some don't. But maybe I am just reading it wrong. Not a very experienced analyst

For example I had a domain that had 100% male users even though I know for a fact that a lot of my visitors were female as I had contact with my customers.

Sorry for bumping!

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