Great article on SEOMoz yesterday:
http://www.seomoz.org/blog/why-big-c...worth-the-risk
I've been thinking a lot recently about what Google has been doing with all their updates and to me, the essential thing that has changed about this business is that if you do not have a truly valuable service offering for players, Google is going to get you. If not today, then eventually. You've got to give people a reason to remember your site, and come back your site organically because of the service you offer, not because you rank for the terms they are looking for.
This article is about thinking in that mind state.


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