What's the matter with Alexa Rank?

[Nandakishore]

The Alexa Rank of my site has deteriorated by almost 50% during the last two months. Today I checked the Alexa Rank of about a dozen of the top 50 sites in the GPWA Approved Portals list as well as a few other sites known to me. The result is really amazing. Most of the sites I checked have also partly dramatic downward trends. Since most of the sites I checked have gut google PR, I guess that Alexa has done some changes to their traffic rank algorithm. In our case, the daily traffic was steadily increasing while our Alexa Rank was also getting better, and now it is exactly opposite.

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[TheGooner]

If you are seeing a simple trend like that then .... I suspect that what has happened is that Alexa has managed to get their toolbar installed in a whole new batch of surfers - surfers that have more mainstream interests (ie non-gambling).

That would mean a smaller "share" for these sites and hence a low rank.

I've just checked my Alexa stats though and they seem within my normal 30,000 to 50,000 rank range (with reach and page views unchanged) - so I can't say that I see the same trend.

[masontech]

I wouldn't take too much notice of the Alexa rank as it is very easy to manipulate. However, it can be used as an indicator as to the traffic hitting the site but as Gooner has correctly said, it is dependent upon the users who have the toolbar installed.

I care more about conversions

[Isaiah]

Everyday more and more adware utilities adding alexa bot to their 'dangerous' lists, so you can expect some downtrends, everything depends on the visitor and his browsing 'atmosphere'. Lot of smart users hates the toolbar, some loves it.

Personally i stopped bothering with alexa graphs and numbers a long time ago,
as these are totally useless to me. Even for marketing reasons, very few will take in consideration your alexa ranking. All the traffic truth lies to your preferred stats tracking method (google analytics, etc...).

Take care for your conversions, inspect your real traffic, and forget for the useless alexa graphs and numbers.