Hi All,
My first post may be a bit long , but bear with me because from my experience and others who truly make a living online, the key to conversions boils down to 1 thing, and that "thing" is too often times overlooked by the people who are still "trying " to make money online...
Start of my rant:
We all know that internet is a medium where people go and interact with websites , videos, audios and other forms of media. In itself the internet does not have a soul . It`s cold and lifeless and most people use it for entertainment purposes only.
In order to succeed with your marketing online, you have to give people a reason why they should care about what you have to say. Why should they listen to you out of all the other hundreds or thousands of people selling the same product?
This is 2010 and the people that use the internet now are smarter than people who used the internet 10-15 years ago, so simply cutting prices by itself is not going to cut it.
You have to connect with your customers on an emotional level , and when you do this you will have loyal customers that not only are looking forward to your products or services , but are more than willing to refer their friends to you as well.
Personally , it took me so long to realize this, but now when I think back to my own personal life experiences I realize that connecting with customers is the lifes blood of business .
I remember when I was living in Hiroshima , Japan before I moved to Tokyo. It was back when I was still married to my X, and I was one of about 5 other foreigners that I knew of who would always go out at night to the clubs and bars downtown.
When I say always , I mean always.. Monday - Sunday it was a few of us who use to waste our nights away drinking dancing with the women that had a thing for foreigners and laughing and joking about everything.
We all had our reasons for not wanting to go home, but for me it was because I didn`t feel like fighting with my wife at the time, so when I partied , I could forget about the fact that I married the wrong person, I know that sounds kinda wrong, but it`s the truth. Anyway, at that time I liked to listen to hip hop, reggae , and r&b music and there was a favorite bar that we all liked to go to called Hood2Up. It was run by this Japanese guy named Taka , he was about 28yrs old, had corn rolls in his hair like Allen Iverson , loved Mexican styled gangsta rap, drove a old school black cadillac , and spoke absolutely no English except for the foul language he learned from music .
He was always jumping up and down behind the bar and giving away free drinks to people if they looked like they were having a good time and screamin` "Yeah Man" and other curse words that he learned from rap videos. We would just laugh at him because we knew he had no idea of what he was saying , but he seemed to always be happy and having a good time. I`m sure from all the free drinks he gave out he probably gave away most of his profit. Whether he even actually made a profit or not is beyond me, but he always seemed to have enough support from his customers to stay in business becuase he built a rapport with them.
The importance of building a rapport with your customers or potential customers on the internet is multiplied because you are not able to speak to people face to face.
So, if you want to succeed in your marketing efforts online, you have to connect with them on an emotional level, and what you are actully doing is finding people who are similar to you by telling them what you are all about. These are the people that will benefit the most from whatever portal you promote, refer even more like minded people to you , and in turn everyone makes you more money.
This is the whole point of leveraging social media.... In short , I call it the WHY of social media.
Hope that helps someone .
Peace


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