Hi!
I am a little bit curious about if there is any “general” NPD rate?
Suppose I have 100 clicks on my affiliate site to one specific casino. Is there any number I can suppose makes a new deposit?
BR
Johan
Hi!
I am a little bit curious about if there is any “general” NPD rate?
Suppose I have 100 clicks on my affiliate site to one specific casino. Is there any number I can suppose makes a new deposit?
BR
Johan
Nope - at least not an accurate number.
It depends on what the reader was looking for and how ready they were to deposit when they clicked your link.
That varies depending on what keywords they searched for, and how well the casino that they clicked on actually met their ideas.
It can vary from 1 in 10 at best to 1 in 1000 at worst - all depending on who clicked, what they were really looking for, and how good the destination is.
ddm (5 July 2020), drifter8 (6 July 2020), RooW-LotteryOffice (5 July 2020), universal4 (5 July 2020)
Ive worked in marketing for years and although im pretty new to igaming my research has shown that targeted casino traffic can convert really well eg 100 clicks 15 regs 4 ftds ... again, its all about the targetting though if its just general traffic you may need hundreds just to pick up a single registration.
This is like asking "What's the correct CTR on my AdWords?" or "How high a CTR is good on a banner ad?". The answer is, "it depends". It will depend on your market, country/region, content on the site, content you're advertising, and a ton of different factors. With PPC, some will find a CTR of 1% amazing, while others will find a CTR of 3% unacceptable.