DO you really know what deductions your getting?

[allfreechips]

WIth the new stats and ezcasino projects I am onboarding lots of new affiliates, and I am amazed still some are deducting 40% and say all affiliates are happy with this?

EPC just responded with

NGR? NGR =GGR - bonus costs - adjustments - admin fee (40%)

Thats insane.... I assume affiliates either dont know how this works or dont ask?

[livebetcom]

NGR? NGR =GGR - bonus costs - adjustments - admin fee (40%)
Thats insane.... I assume affiliates either dont know how this works or dont ask?

Well the admin fee is the secret weapon of affiliate programs, in many cases nobody knows about it. We have seen admin fees of up to 45% and promises of as low as 15%, but really how easy is it to double check the figures without full access to customer data?

[NoDepositCasinos]

WIth the new stats and ezcasino projects I am onboarding lots of new affiliates, and I am amazed still some are deducting 40% and say all affiliates are happy with this?

EPC just responded with

NGR? NGR =GGR - bonus costs - adjustments - admin fee (40%)

Thats insane.... I assume affiliates either dont know how this works or dont ask?

Some don’t ask, others simply don’t know or don’t fully understand how it works. In my case, I’d be lying if I said my deduction calculations are 100% accurate. What has worked best for me is using a tool to monitor my stats and compare what I’m getting against the range of what I would expect. That said, I highly doubt affiliates are actually “happy” with those deductions (unless by “happy” they mean accepting it because that’s their only option). It definitely sounds better than saying that their affiliates agreed to settle.

[eenzoo]

Admin fees are one aspect, while retention and strong offers with clear USPs are another.
At this point, I honestly don’t care—as long as a brand delivers solid conversion and retention.
So what are my options? Switch to another brand, only to risk retroactively applied admin fees again?
I could complain about it all day, but what’s the point if I have no control over it?

[golfbettingsystem]

Ultimately it's about the net revenue share % as none (or very few) are going to actually be the '40% revenue share' or whatever is marketed.

Simplistically, 40% (commission rate) of 60% (with 40% admin fee) is 24%
Whereas 30% of 90% is 27%

The 40% shout is stronger but delivers less net % in that example. But to enzoo's point, programs that convert and retain better are still going to produce more actual commission. As an affiliate all aspects need to be considered and understood.

[allfreechips]

I will never add a program that deducts 40%, or 30% if they do not offer a revshare plan large enough to get me somewhat close to my target, why would I send $100 to get get $25 when i have options of getting $45 from others?

[eenzoo]

I will never add a program that deducts 40%, or 30% if they do not offer a revshare plan large enough to get me somewhat close to my target, why would I send $100 to get get $25 when i have options of getting $45 from others?

That’s good. But what if your player, who wants to deposit €10,000, thinks your no-fee casino is rubbish, moves on, and chooses my casino with a 30% fee because it better suits their needs?


But as I said, you take the ones with no admin fee; I’ll promote the casinos that the players love

[allfreechips]

I think I have enough casinos to not have rubbish lol

[eenzoo]

For sure ... just check the pearls you run ... as i'm in Italy ... WOLFY casino is your top pic for me.
They advertise a 10% admin fee but deducting in complete 40% ... just saying.

[golfbettingsystem]

The fundamental issue with this is that admin fees aren't transparent at all and may well vary over time and without notice. If you're not happy with what you're getting from a particular program then you have to move along.

[allfreechips]

For sure ... just check the pearls you run ... as i'm in Italy ... WOLFY casino is your top pic for me.
They advertise a 10% admin fee but deducting in complete 40% ... just saying.

Well I have to say I have no IT traffic and haven't focused lol, but I do have more than enough casinos I think.

[allfreechips]

The fundamental issue with this is that admin fees aren't transparent at all and may well vary over time and without notice. If you're not happy with what you're getting from a particular program then you have to move along.

Yes we need a new term, % of gross losses to affiliates, so 30% of $100 loss is $30 ext, but then again most prob shave anyway

[All In Affiliates]

If you've ever looked into white label or turnkey casino solutions it's somewhat surprising how thin the margins are. The operators have to find margin somewhere so they shave it in different and unique ways. Not condoning it in any way, shape or form. Just acknowledging that it's likely always something we as affiliates will have to deal with.

[eenzoo]

This is exactly the point, but still majority of affiliates think running a casino is equal money printing.
Often old schoolers (because it was money printing) or the newbies lacking knowledge