Sportsbook Affiliate Conversion Rates Benchmarks (U.S.)

[Sol]

Hey, would anyone be able to share Benchmarks for Sportsbook affiliate sites in North America please?

[universal4]

The most common answer, "it depends".

What was the keyword for that visitor?

Traffic from keywords of say "last nigh't scores" or "who leads the NFC East" will convert far different than "bonus for joining sportsbook" or "why join sportsbook X".

Rick
Universal4

[LowFlyingBird]

I sure does depend.

Traffic sources are so diverse and wide now that you can't compare one click to another.
SEO organic website with top 5 ladder on page one in gambling niche should convert much higher than say some FB group page ad.

We like to generalize Sports traffic as more niche and quality than say Casino sources.
The overall results support this.

Sports traffic from SEO website could convert at say 30-40%
While Casino traffic from SEO website could convert at say 10-20%

The Casino traffic may get higher click, signup volume but lower FTD rate.
Sports traffic could get lower volume, lower signups but a higher FTD rate.

No 2 clicks are the same.
Ranking change daily, especially if your contributing new content.

[wonderpunter]

between 0-26% on average, depends on your tkeywords and traffic volume, 100 clicks from a keyword for sportsbook in positon 20 in the serps is not the same as 100 clicks from the top 3. usually the top clickers are ready to deposit and others soemtimes are tyre kikcers or people looking to email you asking for backlinks for content