Gambling Act Review - Affiliates

[loquax]

https://www.parliamentlive.tv/Event/...4-1f0f8d034457

Listen from around 16.35 to 16.44

As part of The UK Gambling Act review they may possibly look at affiliates being licensed as operators are or removed... the key issues from the questioner were affiliates circumventing operators and earning revshare from losses.

[universal4]

That was an interesting talk and I will go back and try to watch the entire thing another time, but was unable to find the spots you spoke about where they mentioned affiliates.

The section mentioned around 16:35 for me was when they discussed the upcoming changes the operators will have to follow sending their daily data to gamstop.

Nonetheless a nice resource to listen to later.

Rick
Universal4

[baldidiot]

The section on affiliates starts pretty much bang on at 16:14.

Initially seemed to focus on social media tipsters but also covered the general concept of affs. Everyone seems keen on licensing.

The other interesting thing was that the guy from william hill said something along the lines of "there are no lifetime deals".

[golfbettingsystem]

The concerning thing is that there’s clearly a superficial understanding of what affiliates actually do, the different ways that they conduct their marketing etc - and these are the people that are clearly willing and able to influence how things proceed.

To lump all gambling affiliates under the umbrella of social media tipsters who are peddling fake tips with a view to making a quick buck is naive and inaccurate, yet that would be the layman’s understanding of what a gambling affiliate is and does from having watched this.

[casionmark]

The concerning thing is that there’s clearly a superficial understanding of what affiliates actually do, the different ways that they conduct their marketing etc - and these are the people that are clearly willing and able to influence how things proceed.

To lump all gambling affiliates under the umbrella of social media tipsters who are peddling fake tips with a view to making a quick buck is naive and inaccurate, yet that would be the layman’s understanding of what a gambling affiliate is and does from having watched this.

Yes I felt that came across too. The guy who raised it seemed to imply banning affiliates entirely could be justified on the basis of these dodgy social media tipsters.

I can well see licensing coming in now.

Sent from my SM-G950F using Tapatalk

[loquax]

I can well see licensing coming in now

that seems to be a possibility.. no use of social media could be another approach or even only offering cpa deals to affiliates.

[casionmark]

Yea i think social media could be heavily resticted. It can be a lot more intrusive than google and easily directed at kids.

Not sure how removing rev share helps.

Sent from my SM-G950F using Tapatalk

[golfbettingsystem]

no use of social media could be another approach

Given that bet365 have implemented this and clearly police it 100% as there’s literally nothing on social media now about their offers, I guess that this could be achieved if that were one of the directives.

[baldidiot]

No social media makes sense, let’s just hope they don’t lump it all in together and are actually able to distinguish the difference between a tipster on Twitter and someone running an odds comparison site (for example).

[loquax]

Not sure how removing rev share helps

the government guy seemed keen to understand if affiliates profited from losses (therefore profiting from encouraging dodgy tips). Sky said that they now only have 12 chosen media partners (affiliates in any other language) and they are all cpa.

[universal4]

I figured this thread would draw a lot of responses so moving it to Industry Buzz with a redirect

Rick
Universal4

[universal4]

The statement "circumventing self exclusion" immediately shows how little logic the question posed even has as a basis.

Affiliates drive traffic TO Operators, so as long as the licensed operator follows the rules define by the commission, no one circumvents any rules, at least as far as betting customers is concerned. (obviously something most of us already know)

Rick
Universal4

[ddm]

sheeit.
glad i do not focus on UK.

[mickyfu]

1000s of businesses already destroyed by the gambling commission, all for the few. Because some people have no self control, no self respect, everyone must suffer. Sad times in nanny state UK. Very sad times.

[Former Member 14]

some people have no self control, no self respect, everyone must suffer.

And, most politicians are self serving twats, who, more often that not, are totally clueless. It's PC gone completely mad.

[Former Member 14]

Guess it's the chairperson, asks a dumb question about game auditing, on the back of stating when he work for XYZ, they audited games. I mean really???!!! How hard is it to jump online, visit either a UK approved iGaming software provider, or a UKGC licensed casino, and see how, where or who audits their games Of course it wasn't fuelled by a genuine concern. The agenda was the catch them-out. Instead, egg fell on his mug.




Guy on left with glasses: Mr Ian Proctor, Chief Executive, Sky Betting and Gaming
Guy on right: Mr Dan Taylor, Chief Executive, Paddy Power Betfair

Both these #ss-hats admitted terminating affiliate accounts. While the one on the left wearing glasses "Irish accent" Sky Beting/Gaming 16:16:55 states they closed their affiliate program in 2017. If affiliates were so unhealthy for Sky, did they also terminate the players sent by said affiliates, when, they terminated their affiliate program? Of course not... They just stole all these players, and thieved the rightful income of these affiliates.

Since now ONLY work with 12 Media Partners....blah...blah...blah...

Goes on to state: these aren't small affiliates, the are multi million pound businesses.

Who are these Media Partners!

At a guess, Catena Media, aka Askgamblers. Now there's one solid trustworthy company

They sell to the highest bidder, and don't give two rats who they promote. Rogues, you name it. As far duty of care to players... I don't think you could a find a Media Partner with less concern for their visitors welfare, than how Catena Media, has been proved, to NOT CARE.

Most smaller affiliates do-care who they promote. That statement by Ian Proctor, is a ruse. Most smaller affiliates WONT work with programs who cheat their partners. Because, if a program is cheating their partners, then its more than likely, they are cheating players to.

A few years back now, but 32Red and other high profile casinos were being listed on 'Porn Sites'. They too were working with "Media Partners". Once the word got out, 32Red yanked the traffic deal. Pretty sure WillHill, along with other high profile iGaming companies were also taking part.

Who's sitting on that table of iGaming reps, in the Gov., Vid, CEO WillHill. These bastards will Spin (aka lie) about anything in their favour.


---------

It's the same here in AU... the people elect government persons who they believe will run the country effectively/honestly. But with so many contra-deals going on in the shadows, those who actually get into Gov., are sometimes those who the people didn't want there in the 1'st place.


Edit:
I wonder what this Gov., review board would think about 'TrafficJukies' (aka PornHub) becoming involved in the iGaming sector. This year at LAC (UK), they a have stand. Also at ICE too. Where, they'll be marketing their traffic-sales to affiliates, iGaming companies and such.

AGD doesn't seem to have a problem with it.
They've accept sponsorship dollars to promote TrafficJunkie (as I said, money talks)

(I'm not a stick in the mud. But porn and iGaming should not be bed partners. Most, if not all program ban porn on partner sites. The GPWA bans private members from associating it on their sites too. So how does buying porn-traffic make this all OK).

What's the bet, these two #ss-hats in the pic above, along with the other affiliate-screwing-bastards on that table, will they enter into discussion to acquire this said 'porn' traffic. Right under the noses of the UKGC. Seems anything voided by an unethical moral compass, isn't out-of-bounds, so maybe.

Reiterating, these Politicians are most times ill informed, or more so, 100% clueless.

Worse... we are the poor-suckers, who, more often than not, are the voices who stand up against Rogues, and Crooks of this industry. While protecting players too. Ironically, the same crooks who have stolen millions upon millions in affiliate earnings, and tagged players (are there on that panel), Bs'ing that SMALL AFFILIATES ARE the problem, and WE are expendable trash of the iGaming industry.

[mickyfu]

I assumed he was a Sky representative talking about their 12 "media partners". Funny enough one of them being Footy Accumulators who are / were knocking out tips on Twitter. In fact Sky seemed to keep on several dodgy "media partners" whilst thieving off everyone else.

[Mattbar]

I have mixed opinions on licensing. In the long term it could be good for honest affiliates, it may also mean affs have a greater standing to stop programs constantly moving the goal posts and closing accounts. On the other hand it will massively favour the bigger companies and in effect reduce competition.

[casionmark]

I don't really have an issue with licensing in principle - it may be necessary to clean up the affiliate sector. But also dependent on cost and process - does anyone have experience of how this works in the states - license by site / by business?

[loquax]

In the long term it could be good for honest affiliates

I suspect licensing may not happen because I don't think it changes that much. Operators still need to police their affiliates and act upon issues (and imo they don't - either that or it just feels they pick us up on everything whilst overlooking some other sites). Non-licensed sites will still feature in SERPS, people will still spam social media.. there will be ways/means to earn by doing that (possibly).

My concern is that operators will be given the chance to close affiliate programs (not that they need an excuse), reset, and then follow Sky's lead with their handful of media partners. Not one of the folks on that panel championed or supported affiliates in any shape or form - the Ladbrokes guy even said it was a small part of their business.