What's better? Link to casino web site or direct download?

[cat]

Who has experience using direct download links of the casino software?
Do players download more software from your casino portal when using direct download compared to linking to the online casino's web site?

How about the SEO? An affiliate link counts as outgoing link. Is a direct download link considered outgoing link, too?

[universal4]

BOTH

or...it depends....lol

If it is a review page and the visitor is being sold well, a direct download link can be effective.

But by offering the visitor the choice with both links if they have more questions or want to see the site they can visit the home or landing page you have linked, or download right away of they are convinced.

Rick
Universal4

[TheGooner]

Agree with Universal - offer both options well labelled ..

If you track them seperately then within a couple of month you'll know which is clicked more often - and which actually turns into signups.

[pokeraussie]

Personally I'd prefer to be taken to the actual casino, but like Universal said, a review is a "pre-sell", so they can be already sold on the casino.

[wonderpunter]

I have just a handful of programs that offer direct download, I have found conversions to be much higher straight from the main home page.. typically the homepage offers the download though it is another step, the newer generation of players are used to browser based games only really US where you see download links

[AE-Martyn]

Exactly what that Universal guy said. If you have sold it well enough you can convert the player from your site by way of direct download. This all depends on your 'pitch' though.

There will be a lot of people that will not trust a download from a 3rd party site, understandably which is why you should offer both links again like that Universal dude said, labelled well. 'Visit Casino' and 'Ready to Play - Download Now' for example.

offer both, certainly no harm in it, just make sure the player knows what will happen when they click the link.

[cat]

Thank you for your posts. How about on page SEO? Is a download link considered by the SEs as outgoing link?

[Miles_FTA]

I do prefer if a player gets sent to the Homepage and then gets to decide form there if he wants to play or not as this is where he can see what the casino is about . the promotions they offer how ethical they are etc etc Whereas a Direct Download sometimes can feel forced and players tend to often stop this action as they wanted to preview the casino before playing and get confused at times ..my 2 cents ... But if its done correct Both links can work for you as suggested above

[sweetbet]

Personally I prefer to click on the homepage link and download the software from the site, but that's just me. However, adding both types of links on your site and giving your visitors the option to choose is a very good idea.

[drslot26]

I prefer just to link to the casino homepage. Isn't direct download a bit outdated?