Cross Promotion and Diversification - Who is doing What?

[Anthony-Coral]

Just wanted to see how much interest there was out there from affiliates to branch out into non-traditional areas as a form of cross-promotion.

The X Factor finals programmes have kicked off here in the UK and, like other operators, we've released a suite of static and odds banners as well as a Landing Page.

I'd be interested to hear from affiliates themselves about what they think about promoting markets like these and from AM's as well. If you're an out-and-out sports site, is the addition of even a small amount of this type of content just polluting your site or do you see benefit in squeezing as much value as possible from the visitors to your pages?

My take on it is that markets like these for 'Recreational' punters have potential to generate a higher net rev per player that other traditional betting markets which might be more knowledge based.

Viewers of the X Factor and shows like this tend to identify their favourite act pretty early on and nail their colours to the mast so might they be more likely to let their heart rule their head and bet on theirfavourite ignoring the form or (lack of) talent?

The challenge of course is to engage those viewers, lead them to a betting site and get the registration, deposit and bet without losing them or them getting scared off. They may not be at all familiar with betting websites so how do we address that and help them along the way?

[baldidiot]

It's actually an interesting idea - I'm assuming it would be more beneficial to put banners and content relating to this kind of market on a bingo or casino site rather than sportsbook?

Or would a mini site dedicated to the xfactor (etc...) odds be a better idea?

[Anthony-Coral]

Well there's a general assumption that these events appeal more to the natural bingo/casino demographic and it's probably a pretty safe assumption to make but I do think these can have a wider appeal, particularly as the competition progresses and the media frenzy grows.

It's not for everybody but if you look at the major portals for Sports betting in the UK such as EasyOdds, Oddschecker OLBG they have all started to include this kind of content as a matter of course.

My guess is that if you can feature these markets, get the SEO ramped up for, in this case, X Factor related terms and then present that content in a smart way then there is revenue to be driven by recreational punters.

Assuming that all sports bettors have no interest in these events may mean missing out on potential conversions.

[pjotter]

Very interesting - will have a closer look on this.

Thanks!