Twitch is in the middle of a gambling boom, fueled by the rise of so-called “crypto casinos”—websites where gamblers can purchase cryptocurrencies like Bitcoin and Ethereum for use in digital games of chance like slots, blackjack, and baccarat. And sites like Stake and Roobet are paying popular streamers to play the casino games on their channels, sometimes offering tens of thousands of dollars an hour, according to streamers and experts interviewed by WIRED. One gambling website, Duelbits, apparently offered top gambling streamer Adin Ross between $1.4 million and $1.6 million a month to stream slots on Twitch, according to a Discord DM between himself and Duelbits. (Ross, who was recently suspended from Twitch for using his phone while driving, did not respond to WIRED’s requests for comment. Neither did Stake, Roobet, or Duelbits.)
A WIRED review found that 64 of the top 1,000 most-trafficked Twitch streamers have streamed crypto slots or advertised sponsorship deals from crypto gambling websites, although the trend gained real traction in April and May of 2021. Some streams attract more than 100,000 live viewers. Many of these streamers are members of Twitch’s Partner Program, which gives top creators access to additional support and features like increased revenue sharing. It’s Twitch’s highest tier of streamers, and the company says it looks for people “who can act as role models to the community”—a community where 21 percent of users are between 13 and 17 years old.