People in the United Kingdom played more bingo than anyone else in the world during 2009.
The research by WhichBingo.co.uk, from data provided by Google Insights (
Google Insights for Search), analysed the popularity of different gambling related search terms across the world. Poker came out on top in 62.5% of locations, while the casino vertical also performed strongly in all locations aside from the UK, where it narrowly beat betting search terms to come 3rd in the popularity charts.
Until 2006 bingo was relatively unheard of online in the UK, which was reflected by the fact it ranked below all other gambling activities.
UK residents make approximately 9,140,000 bingo related searches on Google every month, with Mecca Bingo and Gala Bingo proving to be the most searched for brands.