Super Partners (Buffalo): New Zealand Restricted Territories

[Strider1973]

Just got this:


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We refer to your agreement with Super Partners Limited in respect of the Super Partners Affiliate Program (the “Affiliate Program”).

Further to recent regulatory developments, we have taken the decision to cease operating the Affiliate Program in New Zealand with immediate effect.

Accordingly, New Zealand has been added to the list of “Restricted Territories” which is included at clause C.29 of the Affiliate Program’s terms and conditions (see here). Pursuant to clause 8.1.13 of those terms and conditions, we therefore require you to:

• immediately cease to market and promote any "Merchant Websites" to residents of New Zealand (including, but not limited to, sending customers correspondence, the use of bannering, off-line advertising and direct marketing); and

• exercise all possible technical and operational measures to prevent marketing to residents of New Zealand.
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Unclear what happens to existing players.

[casinobonusguy]

This group loves to provide no notice on shutting down regions .I asked 2 months ago what was going on when Rewards sent their notices .We redirected all New Zealand Traffic from them back then and slowly removing them across all sites due to needing to send 60 players a year for 25% Commission .We have much better options for our traffic .We are using some USA facing Partners to service New Zealand and going ok!

[ocreditor]

It was inevitable..

[Strider1973]

It was inevitable..

Yes, they have been shutting down most markets that became regulated unfortunately. Makes it harder and harder to reach their FTD threshold.

[Mark Donowan]

That's exactly what I'd be worried about too. The email is pretty clear about stopping any future promotion, but it's surprisingly vague when it comes to existing NZ players. Usually there are a few possibilities: they either keep tracking and paying commissions on players already referred before the cutoff, they migrate those accounts internally, or in the worst case they eventually phase everything out. Without explicitly stating it, affiliates are left guessing.
I'd definitely ask your affiliate manager for a written confirmation on what happens to legacy traffic and whether existing tagged players will continue generating lifetime revenue under the current deal. It's one of those details that makes a huge difference if you've been sending NZ traffic for years. Also worth keeping a copy of that email just in case there are any disputes later.
Feels like we've been seeing more and more of these "effective immediately" market exits lately. The lack of advance notice is probably the most frustrating part, because it's not just a matter of removing links — a lot of us have SEO pages, comparisons and long-term rankings built around these brands. A couple of weeks' notice would have made life much easier.