UKGC issues COVID reminder to online operators

[The Buzz]

As the U.K. is forced into yet another pandemic lockdown, UKGC CEO Neil McArthur  issued a reminder on Monday to online operators about "protecting customers during this difficult time."

Extra operator vigilance is needed during this new national lockdown because:

• Most people will be spending more time at home and many people are likely to be feeling more isolated and vulnerable as a result of the length of the pandemic period, the new restrictions and further uncertainty about their personal or financial circumstances.
• We know that some consumers, such as highly engaged gamblers who play a range of products, are likely to spend more time and money gambling and the fact that sport will continue during this lockdown will mean there are more opportunities for betting customers to gamble.
• We know that some people may gamble for the first time.

We expect you to:

• Continue to follow the strengthened guidance issued during the first lockdown, taking close interest in data that shows consumers expanding their portfolio of games and spending more time or money than before.
• Interact directly where triggers are reached, as well as more generic email engagement.
• Avoid any temptation to exploit the current situation for marketing purposes and be very cautious when seeking to cross-sell products.
• Take particular care when on-boarding new customers and making decisions over affordability checks which reflect the environment we are in.

McArthur added:

The gambling industry and daily life as a whole continues to be impacted by the pandemic and whilst there is some light and hope ahead with the vaccine, I want to ensure operators are clear of our expectations. Since March we have all adapted to new ways of working and this new phase will be a challenge for us all. However, operators must now more than ever, continue to be vigilant to protect their customers.

Read more here: https://www.gamblingcommission.gov.u...line-operators

[Cash Bonus]

They can't actually stop them from becoming problem gamblers though, no matter how much they try to intervene on their behalf. If those gamblers choose not to do anything about it by taking the necessary action to get themselves sorted out, then it's an absolutely hopeless case. They need to have the will power.

[Pokerface]

Interesting how the comments by the CEO don't quite align to the report they issued one week later.

That being said we are all trying our best to ensure compliance.