BGC members to remove TV and radio gaming advertising during COVID-19 lockdown

[newcustomeroffer]

The UK’s largest betting and gaming operators in the regulated sector are set to voluntarily remove all TV and radio gaming advertising during the COVID-19 lockdown.

The Betting and Gaming Council (BGC), the industry standards body which represents betting shops, online betting and gaming, bingo and casinos, has agreed the voluntary removal of all gaming product advertising as a further part of its response to the COVID-19 lockdown, despite a drop in advertising spend and the volume of TV sport and casino advertisements dropping by up to 10 per cent.

Direct marketing (via social media, emails or SMS) by BGC members has also significantly dropped and BGC members commit to further increases in safer gambling messaging online. Existing TV and radio advertising slots will be replaced by safer gambling messages, donated to charities or removed from broadcast where contracts permit.

This is the latest in a series of measures introduced by BGC members to safeguard customers during the COVID-19 crisis. Last month the standards body, the BGC, introduced a 10 pledge action plan which set out the standards expected of its members during the COVID-19 pandemic.

Full details: https://bettingandgamingcouncil.com/...ising-removed/

[The Buzz]

Here's an article from Monday from The Guardian:

https://www.theguardian.com/society/...uring-lockdown

[Pokerface]

Good move! Although we are in the business it is good to be responsible and not seen as taking advantage and protect those that need it during these times.

[newcustomeroffer]

Here's an article from Monday from The Guardian:

https://www.theguardian.com/society/...uring-lockdown

The BGC said its members accounted for about half of all gambling advertising on TV and radio, and it called on others in the sector – including the National Lottery operator Camelot – to also implement bans.

It's a fair comment on the Lottery - they have extensive radio advertisting, not just for Lotto but also scratchcards which are incredibly easy to access.