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    CityGuard's Avatar
    CityGuard is offline Former GPWA Program Manager
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    Default Writing Content for Readability more than Keyword Density

    Just got a copy of the latest Wordtracker newsletter and there is an interesting article about how an overfocus on keyword density can really have a negative impact on a site in terms of how readable the content is to human users. The article goes on to provide tips about ways to incorporate keywords without compromising reading ease. Thought it was worth passing along the teaser and a link to the full article:

    ....In this issue, we're delighted to have Karon Thackston as the guest expert. Karen's report "How to Increase Keyword Saturation without Destroying the Flow of your Copy" is an excellent read and she shares some great tips in her article....

    Stop the Slaughter of Innocent Copy!
    by Karon Thackston of copywritingcourse.com

    It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. I won't venture off into a discussion about whether keyword density is still a valid measure of search engine optimized (SEO) copywriting success. I will say, however, that the mere introduction of this concept led to the mutilation and destruction of innocent copy all across the globe.



    Read the full article at http://www.wordtracker.com/academy/s..._innocent_copy.
    Last edited by CityGuard; 26 February 2007 at 3:25 pm.
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