Directing links (Sports betting) to which bookmaker page?

[Vince]

Hello,

I'm new in the sports betting affiliate business. I would like to know to which bookmakers webpage my links need to go for the best conversion (clicks to registration) rate? Is it the bookmaker's Homepage? Registration page or Welcome bonus page? I assume the welcome bonus page but would be grateful for any insights. Our website is more about odds than bonuses by the way.

Also, which page is best if the bookmaker does not offer a welcome bonus?

Thanks for your help!

Regards,

Vince

[universal4]

This differs among affiliates, but I often like to land the visitor on the home pages.

If your sales page does a really super job of converting the visitor and they are clearly ready to sign, maybe the sign up page directly.

If the page you are directing "from" is heavily bonus focused, especially if it is a time limited or special bonus, then the bonus page might be more appropriate.

Test different landing pages and stick with what seems to work the best.

Rick
Universal4

[Sherlock]

Use common sense.

Usually the bonus pages do well, but your site is not about bonuses, but about the best odds.

So for example if you promote Pinnacle, they had some landing pages focused on low margin bets and advantages of it. Landing pages like those are ideal for you.

For thematic pages like those: http://betoptimizr.com/champions-lea...re-match-odds/ it is obvious you want landing pages with focus on CL and so on. If there is no CL, then soccer. If there are asian handicaps mentioned then you want to offer AHs.

[Vince]

Thanks very much for your replies and pointers . Very helpful and appreciated.

[baldidiot]

Depends what market you're in as well. In the UK we have no choice but to link to the bonus page if we're promoting an offer (unless the HP has the terms on it).

Before those silly rules we would link to the bonus landing page if it was a bonus heavy site and the home page if it were more of a review/guide site.