Question for SEO experts...

[0spiel]

Is it more beneficial to just create new posts daily and focus on that or its better to do certain amount of posts and the renew them and re-post them as new? Perhaps mixed model??? Please share, what works best for you and whats best for Google rankings...

[antihacker]

Hello,

I'm not a CEO expert, but do know a bit about SEO.

Reposting is never a good idea. Use unique content only. Don't only focus on writing, focus on how you write it too. Don't just write with the search engine in mind. Write as if you are talking to somebody. Do a post a day if you can. Do more if you like. But don't ever reuse or repost old posts.

Your cookie policy is scary. I nearly decided to close your site, as it seems you're selling a membership with the way you present it. It will scare your new visitors away.

You also have a rather bad selection of casino sites. Some of them are known to be rather unethical. Some brands shouldn't be promoted. But this has nothing to do with SEO really, just ethics.

To check on your SEO a bit: Go to https://gtmetrix.com/ and enter your site's url. You will find a few issues that will help you further.

You worry too much about things like making sure nobody can right click your site, or copy your content, so much so, that it actually ruins your site's performance. Focus instead on finding other things you can optimize for SEO purposes.

Overall, your site is not that bad at all. Be patient. Don't do any 'blackhatty' type of things. Google & Co is getting a lot smarter.

[0spiel]

Hello,

I'm not a CEO expert, but do know a bit about SEO.

Reposting is never a good idea. Use unique content only. Don't only focus on writing, focus on how you write it too. Don't just write with the search engine in mind. Write as if you are talking to somebody. Do a post a day if you can. Do more if you like. But don't ever reuse or repost old posts.

Your cookie policy is scary. I nearly decided to close your site, as it seems you're selling a membership with the way you present it. It will scare your new visitors away.

You also have a rather bad selection of casino sites. Some of them are known to be rather unethical. Some brands shouldn't be promoted. But this has nothing to do with SEO really, just ethics.

To check on your SEO a bit: Go to https://gtmetrix.com/ and enter your site's url. You will find a few issues that will help you further.

You worry too much about things like making sure nobody can right click your site, or copy your content, so much so, that it actually ruins your site's performance. Focus instead on finding other things you can optimize for SEO purposes.

Overall, your site is not that bad at all. Be patient. Don't do any 'blackhatty' type of things. Google & Co is getting a lot smarter.

By reposting, i meant to add something or change something especialy for the posts that were not performing well… Hmmm, i tought it was a good idea to renew posts lets say after few months, add new photo or new info and republishit without changing the titles or url…This technic was excually recomended by someone that’s been in the game for a whille…but now you gave me second toughts ….Thanks for your in depth reply!!!

[antihacker]

You meant updating and adding content to excisting content then, did you?

Sure, that is great. Don't repost it though. As in, don't re use the content for newly posted articles. That's what I thought you meant. Perhaps I misunderstood you. Updating and adding is indeed good practice. As long as your adding actual value, not just some extra keywords etc. Every time you do that, Google will revisit and update your page. So, yes. Do that. But, with 'adding value' in mind.

Best of luck. Your site does look good. Should do well. Just perhaps reconsider some of the brands. There are some 'much better' US facing brands out there, known to be fully ethical and great to send your players to.

[0spiel]

Thanks once again!

[NoDepositCasinos]

Is it more beneficial to just create new posts daily and focus on that or its better to do certain amount of posts and the renew them and re-post them as new? Perhaps mixed model??? Please share, what works best for you and whats best for Google rankings...

The best option is to create new and high-quality content. However, if you can't do it daily for any reason, I recommend adjusting the posting frequency while ensuring that the quality your audience expects is not compromised.

In my opinion, reposting content can have negative consequences in the long run, as both your audience and search engines like Google will eventually take notice. If you want to save time by reusing topics, it would be better to leverage your existing work as a source to create new content. This also allows you to link it back to the original content, providing additional value and keeping readers more time on your website.

In another message, I noticed that you might be referring to updating the content. If that is what you want to do, that's indeed recommendable as long as you add valuable information. The criterion I use is to ask myself whether someone who has already read that publication would find it worthwhile to revisit it.

[onlinebetdotcom]

It is SEO

I don't understand why you are using a different font to reply...

By reposting, i meant to add something or change something especialy for the posts that were not performing well… Hmmm, i tought it was a good idea to renew posts lets say after few months, add new photo or new info and republishit without changing the titles or url…This technic was excually recomended by someone that’s been in the game for a whille…but now you gave me second toughts ….Thanks for your in depth reply!!!

[BrazilTom]

Updating existing content = Good
Creating new content = Even better

[PaulEchere]

Imo the frequency of posting new content doesn't matter all that much, unless we go into the extremes.

It's likely best to focus on creating content that will get impressions (from the audience you need) and possibly clicks. I personally cannot create content like that daily, simply because researching topics, kws, competitors in my niches and geos takes a fair bit of time.

In other words, I don't think content frequency is something you should consider or worry about as long as you have some consistency.

Updating existing posts is, of course, good as long as you are doing that in response to some data you gathered over a period of time.

[wonderpunter]

it's a mix between both but also what type of traffic are you looking for? it gets to a stage where your site should have all it needs then its a question of improving.. sometimes will need to improve hundreds of pages

[antihacker]

Quality becomes quantity.

If Einstein would have known he would have made a formula for all of us to understand better.

[Pokerface]

Not being an SEO expert at all I do know you need to keep it new and fresh. There needs to be a reason to go to a site for new quality content.

[JacobPre]

Well, in general, SEO specialists constantly work with content in one way or another. If there is something to add - great, add it, but only something really valuable, and also use the current date when updating (for example, it's 2023 now, so if the post was in 2022, then the date should be updated). Also, you should strive to have as little water as possible on your site. That is, that everything would be clear and to the point. Then your text will be considered high-quality and it is possible that it will be displayed by Google as an answer in SERP

[Serhii]

Even if we have several new articles to publish, we distribute them to keep the pace of publication. In my experience, it's better to schedule posts evenly over several days than to dump everything at once. So my answer is - create new posts daily.

[ProjectZYX]

Im no expert, but what i've done that has seen some positive (risky) results. Re-publishing old content with new updates. Essentially, it's just adding in some fresh content in a section and update titles/dates etc. For example, a news betting article about Eurovision Song Contest 2023, can be re-published with fresh updates for 2024, not saying it will perform better or worse, but if you're publishing 100+ betting articles around a sporting event, it's way more efficient than rewriting and publishing the entire article. For sport events, you also can get away with just updating the relevant stuff, like participants, odds, payouts, fan favourite, dates, location, etc. This can backfire though, depending on the scale of it, google and industry may frown upon one taking over the news carousel related to betting on X event.

[big fish]

Both!

[AdWise]

Hi,

Enhancing your website with new and updated content is crucial for signaling to Google that your site remains active and relevant. However, the key lies in creating unique material – and this doesn't just mean avoiding plagiarism. Your content should offer a fresh perspective, presenting information in a way that captivates user interest and aligns with their search intentions.

Merely replicating what's already out there won't suffice. To truly stand out, your content should add value, offering insights or angles not readily found elsewhere. This approach not only satisfies the user's quest for information but also positions your site as a valuable resource in the eyes of search engines. Remember, in the digital content landscape, originality and relevance are your most powerful tools.

[lerume]

For me good work rewrite news with chatgpt. Just repost old posts with a few change and updated data on my test websites worked bad.

[paoloz]

You have to create new content, and you definitely need to improve, edit and republish existing content. Don't just change the dates without changing the content, could be a penalty, as it is against google guidelines

[TudTuriceanu]

I would say that a combined approach can be considered successful. Writing new articles is always a good idea. But - are you and your team capable of publishing really high-quality articles every day? If so, it's interesting, share with me your authors
And, of course, it is necessary to update the articles so that they do not lose their relevance for users. After all, this is what Google requires of us - to be as useful as possible for real Google users.