I'm pleased to announce the digital edition of the 66th issue of the GPWA Times Magazine is now available online.
Free hard copies of the new issue are available this week in Lisbon at the SBC Summit and SBC Affiliate Leaders Summit. The GPWA team will be at the event, so if you're attending, stop by stand ME340 in the Affiliate Leaders Summit and pick up your copy.
GPWA Times Magazine – Sixty-Sixth Issue Cover
GPWAtimes.org/magazine/issue-66
In our final issue of 2026, the cover story takes on a question a lot of affiliates have been circling: what if the early numbers don’t reveal the long-term value of the traffic you send? Viktoriia Grygorenko, CEO of The Playa, explains how behavioral signals available from Day 1 can identify valuable players who may be overlooked when traffic is evaluated using first-deposit and early revenue figures.
Regulation gets its turn as well. Alberta’s regulated market went live on 13 July, and Brean Wilkinson, Regulatory Relations Coordinator at Rightlander, explains what affiliates should audit now. Mark Phillip, founder of Are You Watching This?! and MetaBet, tackles a problem sports betting affiliates have been living with since Google’s parasite SEO crackdown and the arrival of AI Overviews. The pre-game preview playbook doesn’t pay the way it once did, but affiliates can still get more value from the visitors already on their sites.
You'll also find our Affiliate Interview Series with two GPWA members with very different backgrounds. Waleska Hernández (username NoDepositCasinos), born in Columbia and living in Bogotá, and Tamás Horváth (Cocktailspins SEO), born in Budapest and living in Malta. In addition, we sat down with Marina Matviichuk (V.Partners), Affiliate Manager at V.Partners.
Don't miss our photo galleries from SBC Summit Americas (held in June in Fort Lauderdale) and iGB LIVE (held in London in July). You'll also find a GPWA poll on whether you have ever placed a bet on a prediction market, a "From the GPWA Forums" thread on whether it is still worth trying to acquire or buy backlinks, and a new inductee to our hallowed APCW Wall of Shame.
You can read the new issue online now on the GPWAtimes.org website. Just click on your choice of the inks below:
GPWA Times Magazine - Issue 66 - Direct link to the first page of the magazine; or
GPWA Times Magazine - Issue 66 - Full table of contents with links to articles.
Hope to see you in Lisbon!
Michael


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