Either you are too small and you need to fake it.
Or you are too big and on one side you get the votes of the angry ones and from the bookies who really have no problem to use VPN or some more advanced methods.
The reviews are a disaster. Trustpilot is a joke.
Slightly better results would/ be / are votes from customers who PAY and who pay repeatedly. Like at booking.com. But since I sleep just in hotels, even those ratings are very non-accurate. There is no normal distribution, so the votes are skewed towards 10. But worse off: the cheap and therefore worse accommodation always has a lot of bonus points when compared to more expensive one. Because people do not expect that much or because simply most people have no money so they do not know better. Also people are often rating just shortly after they leave the host and they often return back and they do not want to leave bad rating etc.
Similarly at Uber, average rating is not 3 or 4, but depending on country between 4.7 to 4.9. And one drunk customer pressing 1 can ruin it way too much.
Ratings from users were a good idea, but it is a nonsense. Yes people probably demand it, so better if you write it there than random internet mob. As for hotels, I stick to ***** rating of experts. This is typical how nice democratical ideas fail short.
If you talk to God, you are praying; If God talks to you, you have schizophrenia.